THE WEEK THAT WAS - W/C November 13th
All eyes on Black Friday sales as cost of living pressure grows As cost-of-living pressures continue to rise, consumers will be less...
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AUSTRALIA
Welcome to Spark Foundry Australia's blog.
A place where diverse thinkers share their perspectives
on all things media and marketing.
Sarah Simpson
- Nov 10
THE WEEK THAT WAS - W/C October 30th
CREATE SPACE: Australian Advertising D&I Census Event of the week Do you work in the Australian advertising, media or marketing industry?...
13
Team TMCA
- Oct 25
THE WEEK THAT WAS - W/C October 15th
Media Innovation / Event of the Week Sending shockwaves throughout the world of radio, ARN has launched a bid to take ownership of SCA....
12
Toby Hills
- Oct 5
THE WEEK THAT WAS - W/C 25TH SEPTEMBER
Sports still king on free-to-air TV The blockbuster clash between Australia’s two biggest sporting codes has given TV networks Seven and...
4
Greg Cattelain
- Sep 26
Youtube Brandcast 2023
Spark's Head of Biddable Media, Greg Cattelain, shares his thoughts on the platform that is building momentum across all type of video...
17
Madison Taylor
- Sep 25
THE WEEK THAT WAS - W/C 18th SEPTEMBER
oOh! media Extends Partnership for Australian Open Content oOh!media has signed a multi-year OOH deal for the Australian Open, extending...
17
James De Bond
- Sep 18
COST OF LIVING CRISIS OR INEQUALITY CRISIS?
I am guessing that like most Australians you are being bombarded with news that we are in a cost-of-living crisis, and every piece of...
34
Georgina Scott
- Sep 10
THE WEEK THAT WAS - W/C 4th SEPTEMBER
NINE UPFRONT HIGHLIGHTS Last week Nine hosted their upfronts with a number of exciting new announcements set to cause waves in the...
25
Georgina Scott
- Sep 3
THE WEEK THAT WAS - W/C AUGUST 28
Impression-Based TV Buying Is the Way Forward in Today's Media Landscape Countless articles, white papers and industry panels have...
11
Georgina Scott
- Sep 3
THE WEEK THAT WAS - W/C AUGUST 21
Campaign of the Week What if your entire day, indeed your whole life, took place in spaces measuring one square meter? Hornbach, a...
11
Georgina Scott
- Aug 23
THE WEEK THAT WAS - W/C AUGUST 14
The Matilda v England World Cup match was the most watched program since OzTAM audience measurement system began in 2001. In news that...
22
Olivia De Santis and George Bentley
- Aug 15
THE WEEK THAT WAS - W/C AUGUST 7
Qantas unveils special aircraft to endorse the Voice to parliament. Qantas has become the latest major brand to publicly advocate for an...
22
Georgina Scott
- Aug 9
THE WEEK THAT WAS - W/C 31st July
MEDIA UPDATE OF THE WEEK - oOh! x Toyota AFL Finals Series and NAB AFLW Finals Series oOh! media has extended its partnership with the...
12
Luke Wilson and Janine Virtue
- Jul 19
THE WEEK THAT WAS - W/C JULY 2
MEDIA UPDATE OF THE WEEK - Twitter vs Threads You may have heard about the recent launch of ‘Threads’; Meta’s new platform which seems...
18
Kimberly LeQuire
- Jul 4
THE WEEK THAT WAS - W/C June 26th
Campaign OF THE WEEK Barbiecore has well and truly taken over the world with the highly anticipated release of Greta Gerwig’s Barbie...
30
Livia Subekti
- Jun 25
THE WEEK THAT WAS - W/C June 19th
Campaign OF THE WEEK Worried your health data is public? “Waiting Room” is the latest film in Apple’s ongoing privacy campaign around...
23
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