Audiences have never had more choice when it comes to content. For advertisers, this makes it hard to find those audiences and make a meaningful impression. The proliferation of podcasts has certainly piqued our planners’ curiosity. In a new report from AdNews, I provided some insight into how brands can engage audiences and tell a story. I also addressed concerns with measurement and considerations for best practice planning principles i.e. format tactics, optimal frequency setting and publisher distribution. Read the full article here.
Media agencies and the battle for podcast ears
Updated: Jun 5, 2022