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  • Sophie Langton

Media agencies and the battle for podcast ears

Updated: Jun 5, 2022

Audiences have never had more choice when it comes to content. For advertisers, this makes it hard to find those audiences and make a meaningful impression. The proliferation of podcasts has certainly piqued our planners’ curiosity. In a new report from AdNews, I provided some insight into how brands can engage audiences and tell a story. I also addressed concerns with measurement and considerations for best practice planning principles i.e. format tactics, optimal frequency setting and publisher distribution. Read the full article here.

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