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  • Bridget Schmidt

THE WEEK THAT WAS - W/C 10 JANUARY 2022

Updated: May 17, 2022


Media event of the week


Network Seven has announced that they have secured the rights as the exclusive Australian free-to-air television broadcaster of the American National Football League (NFL) for another three years. Seven’s deal with the NFL partnership started in 2014 and after a successful partnership they have locked in the live and free coverage across the 2022, 2023 and 2024 seasons.


Seven's Melbourne Managing Director and Head of Network Sport, Lewis Martin, said: “We’re thrilled that Seven will continue as the free-to-air home of the NFL, which is the biggest sport in the US and loved and followed by many Australians.”


Australian fans will also have access to exclusive on-demand shows, replays, highlights and bonus content on 7plus.




Consumer Confidence


Consumer Confidence decreased by 2.4pts to 106.0 this week, and is now 2.9 pts below the same week a year ago, January 9/10, 2021 (108.9).


Looking at State Consumer Confidence, New South Wales, Victoria, Queensland and South Australia had a small drop which was driven by the surge in cases of the Omicron variant of COVID-19 cases over the last few weeks.


David Plank, ANZ Head of Australian Economics, said "… Consumer confidence began the year on a downbeat note, with a decline of 2.2% compared to the pre-Christmas level. The rapid rise of Omicron cases across Australia is likely responsible for the dampened outlook in the first week of January. Confidence fell in all the major capitals, with Adelaide faring the worst. Over the decade from 2011 to 2020, consumer confidence has risen 2.6% on average in the first survey of January compared to the last prior to Christmas. So this result is even weaker than it seems. Consistent with the drop in confidence, ANZ-observed spending is at its lowest level since the Delta lockdowns. The good news is that people are still relatively happy about their own financial circumstances. This potentially sets things up for a rapid rebound once people are more confident about health outcomes."


With the drop in consumer confidence in 2022, 30% of Australians say their families are ‘better off’ financially than this time last year and 23% say their families are ‘worse off’ financially.



TV Landscape


Network Seven currently has the highest share for the week with 25.36% followed by Network Nine with 21.87% and Network Ten with 13.21%. Unsurprisingly, the News was the top performing genre this week, with Seven News Sunday taking the top spot on with 1.13M followed Seven’s Cricket Fourth Test in 2nd with 1.1M total people.


The return of Ten’s "I’m A Celebrity" lifted their ratings as it topped entertainment show of the week and delivered Ten with a rare winning night. The Opening Night episode drew up to 794,000 metro viewers, taking the network to a win on Monday. But those numbers were also down on 2020 when it was drawing in 980,000 on a Sunday.


Source: Nielsen eTAM (Jan 2022)

BVOD Audiences


In the week up to the 14th of January, 903.1 million minutes of BVOD content were consumed, reaching 4.9 million people nationally.


Network Ten dominated the top 10 programs, with 5 of the top 10 spots. "I’m A Celebrity…Get Me Out of Here!" appeared four times this week, taking out the second spot with 93K BVOD audience.


ABC’s Kangaroo Beach Summer Special took out first spot this week with 98K BVOD audience with ABC’s Pepper Pig, Superworm and Back Roads and Foxtel’s And Just Like That rounding out the top ten.



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