top of page
  • Alex P Brown

THE WEEK THAT WAS - W/C 13 DECEMBER 2021

Updated: May 24, 2022


Media news of the week


Nine and the NRL have extended their exclusive partnership with a new 5-year broadcast deal from 2023 to 2027. Under this deal, Nine will retain exclusive rights to the State of Origin series, which will return to Wednesday nights and the league will keep its current fixture structure, but the addition of a possible 18th team could see rounds extended in future.



Consumer Confidence


For the second week in December, consumer confidence has increased, this time by 0.5pts to 108.0, which is in line with the weekly average of 108.1. However, it is 3.2pts below the same week a year ago December 12/13, 2020 (111.2). With the lead up to Christmas, we saw this week’s small increase driven by Australians becoming more confident about their buying intentions in the lead-up to Christmas.


Despite the increasing Covid-19 cases, consumer confidence in Queensland, WA, Tasmania & SA have increased. However, there has been a significant drop in NSW (6.2pts) as consumers have become more cautious of catching the virus during the festive season.




TV Landscape


As we approach holiday season, most key tentpoles across the networks have wrapped for the year meaning leaving news, quiz shows and sports to take out the majority of the top spots over the past week. Seven has maintained the lead in share, currently sitting at an average of 36.81% for the past week, while Nine sits closely behind with 35.43%. The largest factor here was Seven’s coverage of The Ashes which topped Thursday’s viewership with a total audience of 787k. Seven News, as usual, has maintained the top spot in News programming.


Outside of this, another (surprisingly) strong performer is The Dog House Australia, airing on Ten, which has made a streak of breaking the top ten shows for each Tuesday night in both all people and P25-54, this week seeing 433k total viewers


In the coming weeks, these audience figures are likely to shift as the first tentpole show of 2022 premieres in I’m a Celebrity, Get Me Out of Here, which has been teasing cast members ahead of the 3rd January launch. There is also a suite of Christmas themed programming upcoming next week, both in the form of holiday episodes of existing shows and independent specials. These include Michael Buble’s Christmas in the City (on Nine) and Better Homes and Gardens: Countdown to Carols (on Seven).


Source: Nielsen eTAM (Total People and P25-54)



BVOD Audiences


In the week of 13th December to the 20th December, there were 820 million minutes of BVOD consumed with a reach of 4.9 million people nationally. Against the comparative week prior, overall streaming minutes are down -7%. Although comparative to the same week last year, we can see that overall streaming minutes are up 11% with reach also growing +14%.

ABC took out 7 of the top 10 spots, with “US” , Gruen , Total Control & Piney: The Lonesome Pine. The top spot for this period was through Foxtel with their series “And Just Like That” which centred on the Sex and The City Cast in a new comedy. 30% of the top shows BVOD consumption was accounted for by Females 25-54, with 26% being Males aged 25-54.



Mobility


In the run up to Christmas, mobility was high. In Sydney and Melbourne, people driving (+41% on pre-Covid baseline & +44%) and walking (+17% & +33%) were at their highest point since Covid. Transit remains at -9% & 0%, with a clear lasting effect on caution of travel on public transport.


It was a similar story in other cities. Adelaide and Perth were both significantly up across all three variables, whereas Brisbane followed a similar path to Melbourne & Sydney, with Driving at +39%, Walking at +36% and Transit at -1%.


Source: Apple



-------------------------

Thanks for coming! If you found this of interest, please like, share or, better still, stay up to date with our latest perspectives by following us on LinkedIn: https://www.linkedin.com/company/spark-foundry-australia

40 views0 comments

Recent Posts

See All
bottom of page