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THE WEEK THAT WAS - W/C 13TH FEB

MEDIA UPDATE OF THE WEEK


The Outdoor Media Association has released its second National Health and Wellbeing Policy for 2022, which provides a summary of 2021-22 activities.


Part of the NWHP’s commitment is to annually donate a national Outdoor industry campaign to promote healthy eating.


The 2023 campaign ‘Buy in Season for Healthy Returns” is currently in market and hopes to continue creating a positive impact on health within Australia.


Source: https://www.adnews.com.au/news/outdoor-industry-s-update-on-health-and-wellbeing-policy



CONSUMER CONFIDENCE


ANZ-Roy Morgan Consumer Confidence has decreased by 3.2 points WoW, to now sit at 83.6.

  • This decrease brings the index to its lowest point thus far in 2023, and the largest weekly drop in six months since August 2022, occurring as the RBA were set to meet for the first time of the new year.

  • The index now sits 16.3 points below its STLY rating, and 2.7 points below the 2023 weekly average of 86.3.

  • The primary driver of change this week was centred around bot current and future financial concerns, with 33% of Australians (down 1%) expecting their families to be financially better off in a years’ time, while 34% (up 4%) are expecting to be worse off.

  • Another strong driver of weekly change is consumer purchasing intentions, with 23% of Australians (down 1%) considering it a good time to purchase major household items, as 49% (up 3%) saying that it is now a bad time.

ANZ Senior Economist, Adelaide Timbrell:

“Consumer confidence experienced its biggest weekly fall since early August 2022. Confidence about current and future finances fell sharply, perhaps sparked by concerns about the extent of cash rate rises after the Q4 inflation print. Household inflation expectations drifted up but are still lower than expectations during the final three months of 2022. Average confidence among homeowners paying off their mortgages fell less than other housing status cohorts, though still ended the week with lower confidence than renters and outright homeowners.”


https://www.roymorgan.com/findings/9160-anz-roy-morgan-consumer-confidence-february-7



TV LANDSCAPE

Last week saw Nine occupy 32% of total people share. This was predominately drive by MAFS, News and A Current Affair. MAFS saw the top spot on the 8th of February, with a total viewership of 836K TTL PPL.


Nine has also acquired the rights to air the 2024 Olympics. The IOC has confirmed Nine holds exclusive rights as the previous deal with Seven ended after the 2022 Winter Olympics. For $305 Million in cash and $10 Million in contra, the deal with nine lasts from 2024 through to 2032


Source:

https://www.mediaweek.com.au/category/data/tv-ratings/



BVOD AUDIENCES


In the week up until the 12th of February, 1,096 million minutes of BVOD content were consumed across Australia, reaching about 6 million Australians. When it came to content, MAFS saw the largest audience at 487K for Episode 6. MAFS also took out 7 of the top 10 BVOD programs, with Australian Survivor occupying the remaining 3 spots.



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