MEDIA UPDATE OF THE WEEK
It feels like nearly everyone has fallen to our latest flu season this winter, and the data shows this is the highest levels of flu, fever and cough that we’ve had for a few years. Lockdowns and lack of travel have contributed to lower immune systems.
When looking on a state-by-state basis, this is driven by the two largest states, NSW and VIC. Interestingly, the flu season for other states/territories is very similar to the 2015-2019 average.
Going forward, we should expect that the current squeeze on working hours and production may continue as we struggle to deal with the most unpredictable flu season in recent years.
Consumer confidence has risen by 1.3 points to 81.7, however it is still significantly down on the same time a year ago (112.4). The most significant cause of this was the drop in people expect to be ‘worse off’ financially this time next year.
With the economic crisis looking increasingly difficult, only 12% of Australians are expecting ‘good times’ for the economy over the next five years, and only 24% say now is a ‘good time’ to buy major household items.
When it comes to buying intentions in June, 28% (-1% MoM) of Australians, saying now is a ‘good time to buy’ major household items while 42% (+3% MoM) say now is a ‘bad time to buy’. This is likely due to the combination of inflation, rise of interest rates and the recent elections, causing consumer uncertainty about future costs of living.
The work week ended with Seven taking the top news and non-news spots. Seven News at 7 attracted 771,000 viewers, and The Chase had 447,000 viewers. Seven also won the Friday night network share with a share of 33.3%. The top entertainment programme for Nine was Hot Seat, which amassed an audience of 429,000.
7Plus also extended their partnership with Paralympics Australia, for the Para Swimming Championships. In addition to the championship, highlights were available from 9am daily between June 12 - 19.
Lewis Martin, Managing Director of Seven Melbourne: “Australians embraced our incredible Paralympians during Tokyo 2020 and now we can unashamedly get behind them yet again as they take on the rest of the world in Portugal.”
In the week up to the 18th of June, there were 1,103 million minutes of BVOD content consumed across Australia. This represents an increase of c. 108 million minutes compared to last week, with total reach sitting at 7.1 million.
Nine took out 8 of the top 10 spots with Love Island UK Season 8 accumulating 55 million minutes and reaching 1.1 million.
Big Brother was the only non-Love Island show in the top 10, a significant week for reality TV!