MEDIA UPDATE OF THE WEEK
Commercial TV Networks including Seven Network, Nine and Network 10 united last on March 12th for a telethon which raised more than $25 million for the Australian Red Cross Flood Appeal. The broadcast saw Australian music royalty, celebrities and popular news and entertainment personalities from across all three networks band together.
Over the five hour broadcast, a total average of 810,000 Australians tuned in to Australia Unites: Red Cross Flood Appeal which was simulcast on Channel 7, 7plus, Channel 10, 10 Play, Channel 9 and 9Now. On television, Australia Unites: Red Cross Flood Appeal reached more than 3 million Australians including 2.16 million people in the capital cities and 1.03 million in regional areas.
ANZ-Roy Morgan Consumer Confidence dropped 4.3 pts to 95.8 during the second week of March. Consumer Confidence is a significant 15.1pts below the same week a year ago, March 13/14, 2021 (110.9) and is now clearly below the 2022 weekly average of 100.6.
David Plank, ANZ Head of Economics, said “…Household inflation expectations jumped to 5.6% last week, its highest level since November 2012. Rapid gains in petrol prices are likely the key reason for the lift. Households are certainly noticing the effect of higher prices on their finances, with overall confidence dropping 4.3% and all sub-indices lower. Confidence is well below neutral, at its lowest level since October 2020 and is below neutral in all states. The surge in inflation expectations heightens the risk of a shift in the ‘psychology’ of inflation that requires more aggressive action from the RBA. Though, if the recent fall in oil prices is sustained, we would expect inflation expectations to ease."
In conjunction with ANZ-Roy Morgan’s report on the decline in consumer confidence, the Westpac Consumer Sentiment Report for February suggests that it has been “...the weakest since September 2020, which is also the last time the index was below the 100-level indicating that pessimists outnumber optimists. That previous low marked the end of a fifteen-month run of pessimism that began when the economy hit a flat patch in the second half of 2019 and worsened dramatically with the onset of the global pandemic just over two years ago.”
The Report indicates that confidence around the housing market is deteriorating sharply. The ‘time to buy a dwelling’ index fell by 7.7% to 78.3, down 40.6% from its recent peak in November 2020. The latest fall was most pronounced in NSW where the state index dropped 13.4% to be 10-15% below the other major states. The national index is now at its lowest level since February 2008, during the Global Financial Crisis, and well below the 90-95 levels seen in 2017–18, when housing markets were particularly weak.
Last week was another big week for Network Nine’s season 9 of Married at First Sight with drama all around. Across the week MAFS on Sunday took out the top spot with 1,064 million metro viewers, it was the second-highest rating episode of the season. Last night saw the final Commitment Ceremony of this season with only six couples left. The couples faced the experts and revealed their decisions leave or stay in the experiment and make it to the final vows. Besides their marriages, the photo scandal remains the main topic of discussion. While MAFS is often the most watched program, it’s down -8% for TTPL metro audience YoY.
On Network Seven the AFL Premiership season launched on Wednesday with the Grand Final rematch between the Melbourne Demons and the Western Bulldogs reaching 691k metro viewers and took out the #2 spot for P25-54 with an audience of 293k. Melbourne won the rematch by 26 points. The Front Bar also returned to regular programming to cover the game straight after the match, the talk show pulled in 330k metro viewers.
Network Ten’s top programs of the week were Australian Survivor on Monday with 502k metro viewers and Gogglebox Australia which airs on Thursday. The program saw 481k metro viewers and was the top entertainment program for P25-54 with an audience of 225k.
From Monday 14th of March to Sunday 20th of March, Network Nine won the week with 37.3% share due to MAFS, Network Seven came in at 35.1%, Network Ten at 18.9% and finally SBS at 8.8%.
Source: eTam Top 50 Programming, Overnight Data WC 14.03. Share to Selected % audience 14.03-20.03, Network 7, 9, 10 & SBS, TTPL.
In the week up to the 20th of March, there were 1,099.7 million minutes of BVOD content consumed, reaching 6.3 million people nationally.
Similar to FTA, Network Nine held the first four spots with Married at First Sight, followed by Network Ten with Australian Survivor, Killing Eve on ABC and Home and Away on Network Seven.