Media Update Of The Week
A survey of publishing executives across the world, including Australia, reveals that subscription strategies are their biggest priority for 2022. In the survey by the Reuters Institute for the Study of Journalism, 79% of executives said subscription was now their main revenue focus. This was up from 74% last year.
Display advertising was next on 73%, down from 81%. Only 59% said native advertising was a main focus, a big drop on last year’s 75%.
Consumer confidence saw a sharp drop during the second week of January, down 8.1 pts to 97.9 and is now at it’s lowest since October 2020 during Victoria’s second wave of COVID-19. In addition, consumer confidence is now 10.8 pts below the same week a year ago.
Consumer Confidence this week was down in all States, except in South Australia - in which consumer confidence had already dropped a week ago. Driving the decrease were negative movements across the index with particularly large falls in personal finances compared to a year ago.
David Plank, ANZ Head of Economics, said “…Confidence is now below the neutral level of 100 for all states .. it is also lower than the level during the Delta surge. Consumer confidence readings are usually positive during the month of January and the level of 97.9 is the weakest January result since 1992, when the Australian economy was experiencing sharply rising unemployment. We don’t think the economy is as weak as the data might suggest, with the shock of the Omicron surge and strains on testing capability the key drivers of the fall rather than underlying economic conditions. But the result highlights that concerns about COVID have the potential to significantly impact the economy if they linger.”
The Westpac Consumer Sentiment Report for January suggests a less gloomy picture versus that of ANZ-Roy Morgan, suggesting “ …a surprisingly solid result given the rapid spread of Omicron over the last month. The 2% decline (from 104.3 to 102.2) compares to the 5.2% drop seen in the first month of the Delta outbreak in NSW, a 6.1% drop heading into Victoria’s ‘second wave’ outbreak in 2020 and the epic 17.7% collapse when the pandemic first hit in early 2020.”
The report indicates some improvement in home-buyer sentiment, with the ‘time to buy a dwelling’ index lifting 6.3%, though this is still down 34% from its November peak, and only partially reverses the 10.2% decline in December.
This week saw the launch of the 2022 Australian Open on Channel Nine. This will be a very different tournament, with nine-time grand slam winner Novak Djokovic absent for the first time since 2005.
The night session on Day 7, saw the biggest audience of the week with 1million metro viewers tuning in to see Ash Barty take down America’s Amanda Anisimova, moving into the quarterfinals. The night session on Day 4 took out the #6 spot of the week with 886k metro viewers (TTPL), where we saw Australian Nick Kyrgios knocked out in Round 2.
Seven News held the second spot last week with 983k metro viewers. Seven surpassed Nine News in ratings for most days of the week, fuelled by the leaked clip of Seven hosts Rebecca Maddern and Mike Amor speaking off air about Djokovic. However, we saw Nine take back the lead on Sunday with and audience of 950k versus Seven with 900k (TTPL).
The top entertainment spot of the week was Ten’s I’m a Celebrity…Get Me Out of Here on Tuesday with 622k TTPL metro viewers and that was an +11% increase WOW.
Bolstered by the Australian Open, Nine easily won the week with a 31% share of television audiences. Network Seven has not yet launched any tentpole programming following the cricket and saw a share of 20.2%, Network Ten came in with 12.7% and SBS 5.6%.
Source: eTam Top 50 Programming, Overnight Data Week 4 & 5 2021
In the week up to the 23rd of January, there were 867.3 million minutes of BVOD content consumed, reaching 4.8 million people nationally.
ABC held the first spot of all streamed programmes with children’s movie Superworm, followed by SBS with Why Women Kill season 2, FOXTEL with And Just Like That and Network Ten’s I’m a Celebrity…Get Me Out of Here.
Source: OzTam, Video Player Measurement Report 7 Day Rolling - 23/01/22
Thanks for coming! If you found this of interest, please like, share or, better still, stay up to date with our latest perspectives by following us on LinkedIn: https://www.linkedin.com/company/spark-foundry-australia