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  • Madeleine Denham & Bianca Zumbo


Media Update of the Week

Roy Morgan has released the winners of the Australian Trust Brand Awards for 2022, with Woolworths supermarket being crowned number 1. Woolworths has consistently been rated as the ‘Most Trusted Brand’ for over two years since taking the honour from Bunnings

The inaugural Roy Morgan Trust Brand Awards aim to recognise the outstanding levels of trust built by 20 of the best brands across a range of different industries and services. Including the likes of Supermarkets, Retail, Department stores, Charities. Superannuation, Utilities, Telecommunication, Media and more.

Last year has been a transitional period for Australians as the country slowly opened up after more than two years of restrictions from COVID-19. During this period, it was challenging for many brands, and it led to the importance of brands building trust and minimising distrust, among customers and the wider public was never more important.

Roy Morgan CEO Michele Levine said respondents to the survey rated Woolworths highly for good quality products and displaying a customer-focused attitude with good service and affordable. Another key factor mentioned was the low prices in a time when people are keeping a closer eye on prices than ever before, and that they’re a reliable, dependable, accountable, and responsible community-minded business.”

Winners of the Roy Morgan Trusted Brand Awards for 2022:

Source: Mumbrella 2022

Consumer Confidence

ANZ-Roy Morgan Consumer Confidence fell 2.4pts to 82.2 this week and is now a large 24.8pts below the same week a year ago, October 16/17, 2021 (107.0). In addition, Consumer Confidence is now 8.1pts below the 2022 weekly average of 90.3.

On a state-based level Consumer Confidence fell in most states this week. It was down in NSW, Victoria, Queensland, and South Australia. However, there was an improvement in Western Australia. Across the index the personal financial indicators and the good/bad time to buy indicators drove the fall in the index.

ANZ Head of Australian Economics, David Plank, commented Consumer confidence plunged 2.8% as inflation expectations jumped to its highest since late July when petrol prices last peaked. The weaker AUD along with an uptick in petrol prices over the past couple of weeks likely led to the surge in household inflation expectations to 6%. This weighed heavily on consumer sentiment, with the subindex that captures whether ‘it is a good time to buy a major household item’ dropping 6.2%. Very weak consumer confidence has not, so far, translated into lower household spending. But the longer confidence remains so low the greater the prospect that consumers become more cautious, especially with household wealth going backwards due to lower house and equity prices.

TV Landscape

Nine took out the highest network share for the second week in a row just shy of at 40% share, hitting 38.2%. This was followed closely by Seven at 34.4%, then Ten at 18.2% and SBS with 9.1%. When ABC is included in the network share conversation it had another winning week over Ten, winning 2% more. When looking at the network shares at a market level, Seven still held onto Perth, whilst Nine won the other metropolitan markets. Nine’s national win can largely be attributed to The Block which aired on Sunday (1M), Monday (788M), Tuesday (735M) and Wednesday (726K) and took out 4 of the Top 10 most watched programs for the week. In addition to this, Nine News on Sunday (811K) and Monday (702K) as well as 60 Minutes (701K) also placed in the Top 10 allowing Nine to dominate the Top 10 programs for the week by taking out 7 of the 10 spots.

In other network news for the week Seven and Nine are under fire for breaching restrictions on gambling advertisements during live sporting events in 2021. Broadcasters are restricted from showing gambling advertising during live sporting events between the hours of 5am and 8.30pm. For long terms events such as the Olympics broadcasters are restricted from showing gambling advertisements 5 mins before the first event of the day until 8.30pm, and after this point not more than once ever two hours. Its been found that Seven aired 49 gambling advertisements during the 2021 Olympics, whilst 9 aired a gambling advertisement during the half-time break of the 2021 NRL Grand Final. Seven has been issued with a formal warning for these breaches, whilst both networks have been entered into court-enforceble undertakings with the AMCA which requires them to introduce system to avoid these breaches in the future, and to retrain staff.

The new series of The Block: Tree Change finished as the #1 show last week with 984,00 metro viewers, helping Nine to win Sunday-Thursday. However, with the final round of the home and away season for AFL this did help Seven come home strong on Friday and Saturday, ultimately finishing close behind its main rival. Sevens new season of My Kitchen Rules may not be the juggernaut it once was, but it’s still Seven’s biggest show currently.

BVOD Audiences

In the week up to the 23rd of October there were 954.9 million minutes of BVOD content consumed, reaching 6.7 million people nationally. This was very similar to the week prior with viewing increasing by 0.4%.

For the fourth week in a row SBS’ The Handmaid’s Tale took out the top spot beating Nine’s The Block which had previously held the spot. Despite this loss of first place The Block still dominated the Top 10 programs taking out 4 of the Top 10 spots. The demographic with the highest viewership continues to be Women 25-39 and Women 40-54 apart from Foxtel’s House of the Dragon and ABC’s Savage River which both skew fairly evenly among Women and Men.

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