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  • Richard Kettle

THE WEEK THAT WAS – W/C 19th JULY 2021

Updated: Jun 5, 2022


Consumer Confidence

Consumer Confidence dropped 5.7pts to 104.3 this week after the extension and tightening of lockdowns in the Greater Sydney area, and Melbourne entered an unprecedented fifth lockdown late last week. Consumer Confidence is now sitting clearly below the 2021 weekly average of 110.9, however it is still 13.6 points higher than the same week a year ago, July 18/19, 2020 (90.7).


The impact has also been felt in Perth and Adelaide, where Consumer Confidence fell significantly. There was good news for Brisbane though who are up slightly after the city emerged from lockdown two weeks ago.


Consumer Spending

Australian retail turnover fell -1.8% for June 2021, according to the latest preliminary retail trade figures released this week by the ABS. This is largely due to the various restrictions in place across VIC and NSW during the month, with Victoria (-3.5%) leading the fall.


All industries, except for Food Retail (+1.5%), fell in June due to stay-at-home restrictions and reduced interstate mobility. Cafes, restaurants and takeaway food services, and clothing, footwear and personal accessory retailing saw the largest falls.


TV Landscape

Season 9 of Ten’s The Bachelor aired on Wednesday 21/07 bringing in an audience of 482,000 (TTL PPL), a drop year on year of -29%. This season of the usually well-performing reality juggernaut will be running parallel to the Tokyo games which may impact audiences.


The first Tokyo Olympics primetime Aussie event saw 635,000 Aussies (TTL PPL) tune in to the Women’s Football match between the Matilda’s and New Zealand where our ladies were victorious and are strong medal contenders. Interestingly, the match didn’t start until after 9:30PM, yet still commanded a strong audience and made it into the top 10 for Wednesday evening.


As more of Australian capitals begin to live through hard lockdowns, there has been a continued increase in BVOD consumption, with 6.1million impressions up from 5.9 million the week before. NineNow’s Love Island UK was the most consumed program holding 4 of the top 10 most streamed programs. Nine’s Beauty & The Geek and ABC’s Ms Represented were also strong performers.


Cinema Update

Cinema experienced its biggest opening weekend audiences since January 2020, with over 1 million Australians heading to theatres to see new releases like Marvel’s Black Widow and the Space Jam reboot starring Lebron James.


The performance of Black Widow in particular exceeded forecasts and helped increase WoW box office results by +47%. This was particularly impressive given the lockdowns in place for Sydney meant a large chunk of the potential audience were unable to visit Cinemas.


Now that VIC and SA are also in temporary lockdowns, we will inevitably see audience numbers reduce over the next few weeks. But with an impressive slate of blockbuster films scheduled over the next 6 months, it looks like a big end of 2021 for Cinema as we hopefully start to see restrictions ease soon.


Sources:

Roy Morgan Consumer Confidence (20th July), ABS Retail Trade Australia Preliminary (June 2021), OzTam, Val Morgan Weekend Results 14th July 2021

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