Media Innovation of the Week
This week Netflix has announced its new product, Netflix Games. Those who have a subscription with Netflix will be able to access their five new games: Stranger Things: 1984, Stranger Things 3: The Game, Shooting Hoops, Card Blast and Teeter Up.
In the hope of capturing all different types of gamers from beginners to experts, Netflix is integrating gaming into their broader entertainment offering and also further improving the mobile gaming experience. This week’s release is only for Android phones and tablets, iOS will be able to join the gaming realm in the coming months.
Consumer confidence increased 1.6 pts to 108.4 pts this week - its highest in the four months since July. The average is now just above the 2021 weekly average of 108.2 pts and 8.5 pts higher than the same week YoY.
This week was mainly up in Sydney, Melbourne and Canberra as all cities continued to re-open after months in lockdown. In contrast, consumer confidence fell slightly in Brisbane, Perth and Adelaide.
Across the nation, Australians are emerging from COVID-19 lockdowns as governments prepare road maps back to normalcy in line with rising rates of vaccination. This was mirrored by spend, tracking 20% higher than the corresponding week of 2019 according to Commonwealth Bank weekly credit and debit data.
In NSW particularly, spending was up 23.3% comparing the same week in 2019. With more restrictions easing, hospitality and transport are leading the increase. Despite increased in-person spends, online shopping has not shown any declines.
The past week has again seen Nine and Seven win the highest network shares. Nine’s new Parental Guidance launched on Monday night (629k TTL PPL) eclipsing Big Brother VIP (377k TTL PPL).
In programming news, Seven revealed that its 2022 season of Farmer Wants A Wife will feature a female farmer for the first time. Seven is now on the hunt to find Farmer Paige a farmer husband.
Network Nine’s The Block has also been renewed for the next 3 years - not a surprising deal given high ratings have been maintained season after season. The show has also demonstrated plentiful advertising integration opportunities for brands.
Source: Nielsen eTAM, tvtonight.com.au (Nov 2021)
The week commencing October 29 has seen 1,013 million minutes of BVOD content consumed, reaching 6.1 million Australians.
In keeping with the results observed last week, Network Nine continues to have the majority share in BVOD numbers as Love Island, The Block and Parental Guidance score highly as the top performing programs.
Seven’s top programs include Home and Away and Big Brother VIP.
Network Ten’s The Bachelorette has seen a continued dip from last week, bringing in 99k BVOD audience.