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  • Marrion Bell

THE WEEK THAT WAS - W/C 22 NOVEMBER 2021

Updated: May 24, 2022


MEDIA INNOVATION


Foxtel has rebranded their loyalty program, formerly known as Foxtel First, to Foxtel Rewards and announced a new partnership with Live Nation Australia.


Members of Foxtel’s loyalty program can now enjoy the benefits of their new partnership with Live Nation Australia. This grants members access to Live Nation Tours, which includes VIP experiences like invitations to meet and greets, pre-show parties and early access to exclusive ticket allocations to Foxtel Rewards members.


Foxtel Rewards members will also receive access to sport offerings, including live sporting events as well as the opportunity to meet sporting stars and participate in regular giveaways.




CONSUMER CONFIDENCE


ANZ-Roy Morgan Consumer Confidence was up 1.4pts to 107.4 during the second weekend of November. Consumer Confidence is below the 2021 weekly average of 108.2. However, Consumer Confidence is now 2.9 points higher than the same week a year ago, November 21/22, 2020 (104.5).


Consumer Confidence last week was up in Victoria, Queensland and WA, while falling slightly in NSW and SA. Last week’s small increase was driven by Australians becoming more confident about the prospects for the economy over the next five years.


ANZ Head of Australian Economics, David Plank, commented: Consumer confidence rose 1.3% last week as the nation inched closer to normalcy, with Victoria easing all COVID restrictions for the fully vaccinated. Close to 85% of those aged 16 and above across Australia had been fully vaccinated by last week. Confidence increased 4.9% in Victoria,2.0% in Western Australia and 1.7% in Queensland, while it dropped -1.1% in New South Wales and -0.5% in South Australia.


Inflation expectations decreased 0.4ppt to 4.6% last week despite petrol prices hovering around record highs. This indicator can be volatile from week-to-week, so we are cautious about overreacting to one survey reading. If the fall in inflation expectations is sustained, however, it may be an important signal for wages growth.


Source: ANZ-Roy Morgan Australian Consumer Confidence | 23 November 2021



CONSUMER SPENDING


Aussie retailers are expected to see significant growth in consumer spending this Black Friday. Merchant data from Commonwealth Bank of Australia revealed spending over the four days from Black Friday to Cyber Monday inclusive in 2020 (27 – 30 November) climbed 14 per cent in comparison to the week prior.


Judging by spending trends of previous years, the big winners this year are expected to be clothing and cosmetic retailers.


It is not just the spending trends of previous years that have merchants eagerly anticipating the weekend ahead. The new CommBank research shows the majority of customers are keen to take advantage of discounted products and services.


As per the latest CommBank shopping insights, 82 per cent of Aussies will try to make the most of any discount or rewards available to them, while 80 per cent said they are encouraged to shop again at those retailers offering discounts or rewards.




TV AUDIENCES


This week saw 18% Audience drops year on year. These double digit declines continue, especially for Network Nine with the absence of sport, down 24% (P25-54). This is in comparison to Networks Seven and Ten, which were down 12% and 14% respectively. Hit hardest was SBS, down 25%. Year to date audience numbers are down 7% YoY and, if excluding Olympics weeks, they are down 10%.


This week saw the final episodes of both Love Island Australia and the Bachelorette pulling 517K and 466K metro viewers respectively. It was Home & Away that led in entertainment at 548K metro viewers, leading to Seven’s win of network share with 30.1%.


Source: TV Tonight and PMX; Week 47 TV.



BVOD AUDIENCES


In the week up to the 16th of November, 969.3 million minutes of BVOD content were consumed across Australia, with a total reach of 5.8 million people.


Reality TV is still the go for most of the audience, with Love Island Australia Season 3 of the Top 10 most-watched programs last week. Episodes 22, 23, 24 and 21 alone reached an audience of 777,000 people nationally.


Home & Away continues to be a top performer in general entertainment, featuring five times in the Top 10 most-watched shows on BVOD.


Foxtel has held the highest BVOD nationally in recent weeks with 18%, followed by Network Nine at 10%. Overall, 7.9% of total commercial TV audiences have come from BVOD.


Sources: https://reports.oztam.com.au/#/rolling/7 & PMX; BVOD Summary



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