MEDIA UPDATE OF THE WEEK
Spotify has been in the spotlight this week with multiple artists threatening to pull their music from the platform in light of controversy surrounding podcast guidelines. Joe Rogan's popular show - The Joe Rogan Experience - one of the world's most popular podcasts, has been criticised for spreading misinformation regarding COVID.
For marketers, this will undoubtedly raise questions regarding the brand safety of the platform and for Spotify it presents a conundrum regarding just how much free speech is too much.
ANZ-Roy Morgan Consumer Confidence increased 2.2pts to 100.1 during the third week of January. Notably, Consumer Confidence is still a significant 11.1pts below the same week a year ago. The largest state based increases for Consumer Confidence were in Victoria (+7.5pts) and Western Australia (+8.4pts) during a week in which WA Premier Mark McGowan announced an extension to his state’s border closure. There were small declines in New South Wales and South Australia.
ANZ Head of Australian Economics, David Plank, said “…The recovery came in the same week that the unemployment rate was reported as dropping to its lowest in more than 13 years. COVID cases appear to have peaked, though deaths unfortunately made new highs. The live entertainment of the Australian Open tennis and great weather might have added to Victoria’s positive outlook.”
In line with that lift in confidence the number of Australians (28%) that expect ‘bad times’ for the Australian economy over the next 12 months fell by 1ppt.
For the March 2022 quarter, Westpac expects consumer spending to remain flat, held back by a contraction during January as the surge in coronavirus cases continues to play havoc with staffing and distribution.
Termed the ‘shadow lockdown’ many consumers are going out less and have cut back on shopping through fear of catching COVID-19 and losing work. With many businesses operating at reduced capacity or for shorter hours, and millions of people either contracting the virus or in isolation, consumer spending has fallen.
According to the Australian Bureau of Statics retail sales fell 4.4% in December; the biggest monthly fall since April 2020, following three months of solid growth.
Australian Retail Sales MoM from the ABS
Sources: WestpacWeekly20220124.pdf ; Omicron COVID-19 spread hits Australian small business, creating 'shadow lockdown' and soft trading conditions - ABC News; Australia Retail Sales MoM - January 2022 Data - 1982-2021 Historical (tradingeconomics.com)
This week saw the conclusion of the Australian Open on Channel Nine - the tournament was a ratings hit, holding over 40% of network shares each day during the second week of the tournament.
This was only the beginning of Nine's success as Saturday night saw Ash Barty become the first Australian Female in 44 years to win the AO. Barty claimed her third grand slam on Rod Laver Arena when she beat Danielle Collins in straight sets with 2.8M metro Australians watching on at home.
A further 1.8M Australians remained glued to the TV to watch Nick Kyrgios and Thanasi Kokkinakis win an entertaining doubles title against fellow Aussies Max Purcell and Matt Ebden.
To finish the weekend off 1.6M Australians stayed up till 1AM on Sunday night watching Rafael Nadal create history as he claimed his 21st Men’s Grand Slam title with a come from behind victory against Daniil Medvedev from two sets down in a 5 and a half hour thriller. It is no doubt that the Australian Open was a big hit this summer – those who tuned in no doubt saw Peter’s sponsorship activities & the use of the AO as a launch platform for Landcruiser.
Elsewhere, I’m a Celebrity Get Me Out of Here crowned a new winner on Sunday night after an entertaining few weeks of viewing. Crowd favourite, former ‘Recovery’ and current Double J host, Dylan Lewis was announced King of the Jungle. Overall, Ten will be pleased with the viewing of I’m A Celeb as it had an audience of 617k TTPL metro viewers on Sunday night even though it ran concurrently with the AO Men’s singles final. This was also the most viewed entertainment spot for the week with 90k more people watching WoW.
After a long summer of cricket, last week saw the conclusion of the Big Bash with the finals being played throughout the week, culminating on Friday night. After a COVID disrupted season the Perth Scorchers beat the Sydney Sixers by 79 runs to claim their fourth BBL title. The match was viewed by 287k cricket fans on Channel 7.
In overall network share Nine had a dominant week due to the Australian Open finals taking home 42% share of television audience. This was a 10% increase from the previous week. Network 7 saw a share of 22%, Ten finished with 13% and SBS finished the list at 6%.
In the week up to the 30th of January BVOD has a total viewing time of 8.6 million minutes. This was down 7 million minutes on the previous week.
ABC continued its run of BVOD dominance with Muster Dogs episodes 1-4 taking the top 4 spots for the week. Episode one sat comfortably atop the list at 203k views. Foxtel was the next network on the list with Euphoria and Sex and the City spin off And just like that…sitting at 6th and 7th respectively with a strong viewing from the 24-55 demographic. Ep 18 and 19 of I'm a Celeb on Ten rounded off the bottom two spots of the top 10 with 52k and 50k viewers respectively.
Superworm on the ABC was the most watched children’s program with 84k views.
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