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  • Jezreel Casas

THE WEEK THAT WAS - W/C 25TH july

MEDIA UPDATE OF THE WEEK


In recent news in the retail out of home space, Woolworths’ retail business Cartology, has agreed to purchase 100% of Shopper Media for approximately for $150 million


Shopper, which was founded in 2015, recently rebranded last year from Shopper Media Group is seen as one of the market leaders in the retail out of home space with a vast network covering 400 shopping centres across Australia and over 2,000 screens. While Cartology on the other hand was launched in 2019 with a network of over 1,500 digital screens and has recently extended their services to be the exclusive retail media partner for Big W.


Managing director of Cartology Mike Tyquinn stated “Shopper’s screen network offers advertisers outstanding retail context and proximity” and added that “the acquisition of the business is an important next step in further unlocking growth potential of Cartology and accelerating our goal to become the trusted media partner of choice for brands and retailers”.


The deal is said expected to be finalised by the end of 2022.



Consumer Confidence


ANZ-Roy Morgan Consumer Confidence has risen by 1.4 points to 81.9 in July, but still remains very low. The people who believe it is a good time to invest in a major household item fell 3% to 25% overall, while those who currently think it is a bad time to buy a major household item increased by 2% to 51%. Overall, the net figure was down 4.4 points to -25, undoing the half of the previous month’s bounce.


This month saw inflation expectations ease from 5.6% to 4.9%, the lowest rate so far in the year. Indicating that monetary is tightening and is gaining traction. House price inlation expectations also fell from 1.4% to 0.7% which is the lowest we’ve seen it since May 2020. CPI inflation expectations fell 0.7% points to 4.9%, while perceptions regarding the next year’s economic outlook improved from -47% to -43% with the five-year-ahead measure remained at -5%.


Overall, the ANZ-Roy Morgan Consumer Confidence Index was basically flat in July with households currently worried with strong inflation eating into budgets, inflation being on the rise, house prices falling and increasing levels of uncertainty.




TV Landscape


Network Seven took out the week again with 30.2% share, followed by Network Nine 26.2%, and Network 10 with 19.1%. New show This is Your Life pulled in a huge 655K metro viewers for Seven, while the Commonwealth Games also saw Seven score a massive 47.4% share on Saturday night which was more than double its rivals. To cap it all off Seven won all cities except for Sydney which went to Nine.


To no surprise, news was the number one spot with Seven News Sunday recording 933K metro viewers while Nine News brought in 850K metro viewers. In terms of entertainment the Neighbours finale drew in a large audience with 873K, while 10’s Have You Been Paying Attention? and Hunted also continued to do well bringing in 664K and 594K metro views respectively. Nine’s Beauty & The Geek could only muster up 471K while SBS’ best performing show for the week was Who Do You Think You Are? With 258K.


In terms of the top performing shows for the week for P25-54, Network 10 dominated by making up 6 of the Top 10 programs, whilst also taking out the Top 5. The Neighbours finale (445K) took out the number one spot, followed by Have You Been Paying Attention? (354K) and Hunted (Sun, Tues, Mon). Seven and Nine’s news programs were their only programs to make it into the top 10.


Source: Nielsen eTAM (May 2022)


BVOD AUDIENCE


In the week up to the 31st of July, 1,112.8 million minutes of BVOD content was consumed, reaching 7 million people nationally.


The Top 10 programs only consisted of four programs, Love Island UK, Hunted, Home & Away, and Neighbours. Network Nine continued to dominate the top 10 programs, taking all top 5 spots with Love Island UK. Network Ten was the other big winner with the Neighbours finale taking sixth spot, while entertainment favourite, Hunted took spots seven to nine, whilst Home & Away made up the top 10. Love Island UK’s number one spot drew in an audience of 179K while second and third drew in 170K and 156K viewers respectively. Overall, BVOD is currently still skewing to the female demographic of 18-39.




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