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  • Toby Hills


Sports still king on free-to-air TV

The blockbuster clash between Australia’s two biggest sporting codes has given TV networks Seven and Nine strong ratings over the long weekend, and once again has proved that sport remains the king of free-to-air TV.

Collingwood’s victory over the Brisbane Lions in the AFL grand final drew 2.46 million metro viewers for Seven (3.85 million when including regional and BVOD viewers). The Penrith Panthers’ last-minute victory over the Brisbane Broncos, brought home by an incredible try from Nathan Cleary in the 78th minute, drew 1.85 million metro viewers for Nine (3.4 million when including regional and BVOD viewers).

So far this year, the top five most-viewed free-to-air programs have been the four Matildas matches in the FIFA Women’s World Cup (against England, France, Denmark and Sweden) followed closely by the recent AFL grand final.

Prior to the Women’s World Cup, game one of the 2023 State of Origin series in June, covered by Nine, held the metro ratings record, with 1.981 million viewers.

Broadcasting rights to the most prominent sporting codes, both local and international, have been locked in until 2027 and beyond. These codes include AFL, rugby, cricket, tennis and multi-sport events like the 2024 Paris Olympics.

In this battle for broadcast rights, Seven and Nine emerge as the winners, holding the most ‘tier-one’ codes.

In OzTAM’s rating calendar so far this year, Seven has won 20 weeks, while Nine has won 18.

Campaign of the week’s new brand platform has launched, offering prospective property buyers a see-all view of the real estate market with a fresh new brand positioning and strategy, alongside an integrated campaign.

The campaign aims to position as the one-stop-shop for property, offering various features, normally found scattered between different websites, in one, convenient place. The brand’s campaign film introduces the Property Eagle, a pet eagle designed to ‘get a better look’ at real estate, and in doing so positions View as the easy way to find out all you need about a property.

View chief marketing officer Paul Tyrell, said: “Our brand campaign illustrates the extraordinary lengths that some people go to get ahead in the property game, however with View there’s no need to. Our aim is to present View as the solution to the problem of the difficulty in finding property that suits you. We want to have a bit of fun with it, so have consciously played with humour to ensure memorability and cut through while always ensuring the core message out take and product uniqueness is there, which is critical for any launch. Keep an eye out for our Property Eagle.”


Consumer Confidence

ANZ-Roy Morgan Consumer Confidence was down 3.4pts to 76.4 this week and has now spent a record 30 straight weeks (equivalent to seven months) below the mark of 80. Consumer Confidence is now a large 11.4pts below the same week a year ago, September 19-25, 2022 (87.8) and is now 1.7 pts below the 2023 weekly average of 78.1.

There was a relatively uniform picture when looking around the States with Consumer Confidence down in the four largest States of New South Wales, Victoria, Queensland and Western Australia, but unchanged in South Australia.

ANZ Economist, Madeline Dunk, commented:

“ANZ-Roy Morgan Consumer Confidence was unable to build on its recent upward momentum, with the series falling 3.4pts last week. Each of the five subindices declined, and there was a particularly steep drop in the ‘Future financial conditions’ subindex. Confidence amongst those households paying off a mortgage declined by 8.1pts, while it fell 2.9pts for renters and 0.3pts for households who own their home outright.

Meanwhile, inflation expectations rose to 5.4%, reversing the falls seen in the previous two weeks. Inflation expectations are likely to be of interest to the RBA, especially given the recent strength in petrol prices which have averaged over AUD2/litre for the last six weeks.”

Consumer Outlooks

Sentiment related to buying intentions is relatively unchanged this week with 19% (unchanged) of Australians, who now say it is a ‘good time to buy’ major household items while a clear majority of 54% (up 1ppt), say now is a ‘bad time to buy’.

Looking forward, now under a third of Australians, 28% (down 5ppts), expect their family to be ‘better off’ financially this time next year while a rising 36% (up 3ppts), expect to be ‘worse off’.

Only 7% (down 1ppt) of Australians expect ‘good times’ for the Australian economy over the next twelve months compared to over one-third, 35% (up 1ppt), that expect ‘bad times.’

TV Landscape

The week commencing 24th of September (24.9.23 – 30.9.23) saw Network 7 take yet another top share with 33.3%, followed by Nine at 27.6%, with ABC taking the third spot at 16.6%. Keep in mind that this info doesn’t include the NRL grand final, which delivered a massive 52.4% network share to Nine on Sunday the 1st of October.

Monday night saw The AFL Brownlow Medal provide a ratings triumph for Channel Seven. Lachie Neale's win as a Brisbane Lion drew in 905k metro viewers, with 516k in Melbourne, marking the best numbers since 2017. The event also dominated demographics and the multi-channels, delivering a substantial audience share for Seven. Despite this, Network Nine still won top network share of Monday night.

The weekend saw massive sporting finals across AFL and NRL, giving people plenty of action to watch. Seven came out victorious in viewership with the AFL Grand Finals, drawing 2.47M metro viewers, while Nine came behind with the NRL Grand Finals drawing 2.045M metro viewers.

Saturday was dominated by Network 7, with AFL and news programs taking up 6 out of the top 10 spots for Total People. It was the exact same story for Nine on Sunday, with 6 out of the top 10 spots also being filled with NRL and news programs.

Outside of the weekend, Network 7 held the top spots for total people every night between Seven News and Seven News at 6:30. Nine followed closely behind, with Nine News and Nine News 6:30 alternating between 3rd and 4th spots each night.

Outside of news programs, The Block proved to be the most viewed entertainment program of the week. Earning the highest spot on the days it aired (Sunday-Wednesday) amongst the likes of My Kitchen Rules, The Chase and The Voice, it drew an average viewership of 679K viewers (Metro 5 Cap, Total People), with Sunday providing the highest metro viewership at 844K – also the most viewed program of the evening!

BVOD Audiences

In the week commencing 25th of September, 921.2 million minutes of BVOD content were watched, providing a total BVOD reach of 5.6 million people nationally.

Network Nine again took the top four spots with The Block, with Kitchen and Laundry week providing ample viewership via 9Now.

Network 7 held another four of the top 10 spots, with RFDS, My Kitchen Rules and Home And Away.

SBS and ABC each held one of the top 10 spots, with Crime Season 1 and The Newsreader respectively.

Source: OzTAM, Rolling 7 Report, 25.09.23 – 1.10.23

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