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  • Manmeet Dhillon

THE WEEK THAT WAS - W/C 26TH JULY 2021

Updated: Jun 5, 2022

TV Landscape

The Opening Ceremony of the Tokyo 2020 Olympics took place last Friday night 23/07, bringing in a metro audience of 2.1 million Australians which outperformed both the London 2012 (1.72m Metro) and Rio 2016 (1.61m Metro) Opening Ceremonies.


7Plus also recorded the biggest day of live streaming in Australian TV history with 238.7 million minutes being streamed on Saturday 24/07, shattering the previous record of 86 million minutes.


Over the week, the Australians claimed more medals at the Tokyo 2020 Games including Bronze to Emma McKeon in the 100m Butterfly Final, Bronze to our Men’s 4x100m Freestyle Relay team and Gold to Ariarne Titmus in the 400m Freestyle. It was the ultimate match race, with Ariarne beating US Superstar Katie Ledecky to claim Gold. Not only was it a memorable race, but coach Dean Boxall’s intense "Ultimate Warrior" celebration went viral.


Although the Olympics are bringing in massive audiences, lockdowns are continuing, and we’ve seen an increase (59%) from the previous week for Channel Nine’s Beauty & the Geek which still managed an audience of 692,000 (TTL PPL). Australian Survivor & Grand Designs also achieved sizeable audiences of 563,000 and 456,000 considering the time of year.


Consumer Spending

Australian retailers saw a huge year in FY21, with closed borders, booms in online shopping, and government stimulus packages all contributing to a projected +5.9% lift in retail spend YoY - a trend expected to continue and grow in FY22. Prior to the most recent round of lockdowns in NSW, VIC and SA, the next financial year growth was expected to fall to a more regular +0.9%.


Though the Sydney lockdown is set to last (at the time of writing) for two months, recent credit card spend reports show the city is likely to fare better than others. In the week ending 2 July, NSW card spend fell by only 1.2%, compared to the 21% fall seen in the first week of VIC's recent lockdown. Nationwide card spend has increased by 7%. However, the second month in a row in the green. Despite this, economists expect each week of the Sydney lockdown to cost the broader Australian economy roughly $1 billion.


Mobility Data

With last week being a tumultuous time across Australia, we saw varying degrees of fluctuation when it comes to mobility. Using Apple Maps data, we have seen the below changes to Driving, Walking and Public Transport:


Sydney: With lockdowns still in effect across Sydney, we saw driving down 51%, walking down 60% and public transport down 78% compared to the baseline/average mobility data.


Melbourne: With Melbourne entering a snap lockdown, we saw negative trends in consumer mobility. Public Transport was hit the hardest, seeing a decrease of -70%. Driving wasn’t as affected, seeing a dip of 31% (Up 20% compared to Sydney). Lastly, we saw a walking dip of -55% below the baseline.


Brisbane: Whilst Brisbane has been less impacted by COVID when compared to Sydney / Melbourne, we did see marginal shifts in mobility. Interestingly, we saw Driving increase 14% above baseline which was the only positive mobility for either Sydney, Melbourne or Brisbane. However, we did also notice small decreases in public transport and walking, down -10% and -12% respectively.


Consumer Confidence

This week, continued lockdown and increased cases in NSW led to a decrease in positivity, with drops in people feeling they are better off financially than this time last year (29% to 25%), people feeling they will be better off financially in the future (38% to 34%) and people feeling economic conditions in Australia will be better in 12 months (15% to 12%).


In a similar vein, the percentage of people believing that it’s a ‘bad time to buy a household item’ increased from 30% to 35%.


The overall consumer confidence rating index has fallen to 100.7, the lowest point since October 2020.


Sources:

Deloitte Access Economics (Q2 ‘21), Citi Australia Credit Card Index, Commonwealth Bank Card Spend Data, Apple Mobility Data, Roy Morgan


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