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THE WEEK THAT WAS - W/C 26th September

MEDIA UPDATE OF THE WEEK


In recent news, The Block on Nine topped entertainment in the latest Total TV Top 20 Programs Consolidated 7 Audience VOZ report for television Week 38


This particular report, which covered the 11th of September to the 17th of September, consisted of data revealing that the program had a total of 1.782 million viewers nationally. BVOD contributed 12% of the audience with a total of 222,000 viewers. Additionally, this is not a foreign territory for The Block to find itself in as they have also topped weeks 37, 36, 35. 34 and 33. The Block was also in respected company with Seven’s AFL Saturday Finals Football, taking out second spot overall with 1.582 million viewers nationally. Seven news on Saturday came in third spot with a total audience of 1.548 million viewers.


Additionally, Cricket Australia has also found themselves in the spotlight, signing a 4 year ‘Platinum Partnership” with NRMA. NRMA will hold the naming rights for all the men’s test series in Australia for the next four seasons and will commence in the upcoming test series against the West Indies and South Africa.


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Consumer Confidence


The ANZ-Roy Morgan Consumer Confidence was unchanged in September remaining at 85.4. The people who believe it is a good time to invest in a major household item was up 3% points to 28%, while those who currently think it is a bad time to buy major household items dropped 6% points to 45%. As a result, the net overall figure has increased a significant 8 points to -17, which is the highest it has been since January, however this is still very low.


September saw little change to inflation expectations, moving from 5% to 5.1%, with perceptions of current personal financial situations lifting 7 points to -18%. While perceptions regarding the economic outlook in 12 months’ time improved from -35% to -32%. However, as it is still a negative it remains pessimistic with the five year ahead measure falling from +2% to -3%.


Overall, the ANZ-Roy Morgan Consumer Confidence index remain unchanged in September. Living costs are still on the rise which house prices falling and mortgage rates going up. However, the big win for households is the tight labour market, which is contributing to strong job security and solid wage growth.



TV Landscape


With Q4 now under way as Seven and Nine battle it out to determine 2022 ratings winner. Nine scored another ratings week win with The Block leading the charge, with over a million viewers last Sunday. Nine recorded a share of 29.7%, edging out Seven on 27.9%, ABC ahead of Ten with 17.5%, followed by Ten with 16% and finally SBS on 8.9%.


Nine led the week from Sunday to Wednesday, winning in Sydney, Melbourne and Brisbane. Whilst Seven claimed Thursday to Saturday, winning in Adelaide & Perth. ABC got the best of Ten this week, beating them on Sunday, Tuesday, Wednesday and Friday & Saturday.


To no surprise, News continued lead the way with Seven News Sunday recording 917K metro viewers with Nine News following with 829K. In Terms of entertainment, The Block led the way drawing over 1 million metro viewers on Sunday, well ahead of Seven’s Farmer Wants A Wife (517K), ABC’s Hard Quiz (543K0 and Ten’s Have You Been Paying Attention (506K), Gogglebox (441K) and The Amazing Race Australia (326K).



BVOD AUDIENCE


In the week up to the 1st of October, 979.5 million minutes of BVOD content was consumed, reaching 6.5 million people nationally.


The Top 10 programs consisted of five programs, The Handmaid’s Tale, The Block, Farmer Wants a Wife, House of the Dragon and Savage River. Network Nine was dominant in the top 5 programs, taking 3/5 spots. Network Nine however was second overall to SBS, with The Handmaid’s Tale Season 5 taking out the first spot. Channel 7 and Network Nine collectively held 7 of the top 10 spots. The Handmaid’s Tale’s number one spot drew in an audience of 227K while second and third drew in 177K and 151K viewers respectively. In this particular week, BVOD was skewing to the female demographic of 25-54.

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