top of page
  • Linh Pham

THE WEEK THAT WAS - W/C 27TH SEPTEMBER 2021

Updated: May 24, 2022


CONSUMER CONFIDENCE


Consumer confidence increases for third straight week to 103.7 - up by 0.4pts in late September. Despite the increase, consumer confidence remains well below the 2021 weekly average of 108.5 but is now 8.7 pts higher than the same week a year ago (Sept 26/27, 2020 95.0).


The small increase came as Australia focused on domestic issues after Victoria Premier Daniel Andrews outlined the State’s reopening plans. Both NSW and Victoria are now set to re-open during October.


Retailers are also seeing positive signs. Driving this week’s increase was an increased proportion of Australia saying now is a ‘good time to buy’ major household items.




CONSUMER SPENDING


Spending rose over the fortnight to the week ending 24 September, according to CBA’s high-frequency card spending data.


National spending is 9.5% higher than the corresponding week in 2019, up 1%pt from the 8.5% pace a fortnight ago. The pick up mostly reflects stay-at-home orders lifting in parts of regional VIC and regional NSW and the corresponding up tick in spending.


National spending patterns continue to reflect the fact that 48% of the population remain under lockdown. In-store and services spending continue to be most heavily affected. The easing of restrictions in regional areas looks to have led to a lift in recreation spending.




TV LANDSCAPE


The highest rating, non-news program without surprise continues to be The Block, dominating 7:30pm on Nine. It’s hard to see Monday – Wednesdays changing for the next few weeks.


Nine won overall network share with The Block leading entertainment, taking the top spot in TTL PPL and P25-54 bringing in a massive 3.7M viewership (25% uplift WoW). Competitors, The Masked Singer, saw an 85% growth in viewership last week building momentum at the start of the third season, followed by SAS Australia (1.8M).


The Seven Network has announced a new deal in horse racing which will see live coverage every Saturday of the year as part of a significant FTA TV deal. Seven has partnered with Racing Victoria, Racing NSW, Racing Queensland and Racing SA until 2027. The agreement firmly cements Seven as Australia’s Home of Racing and means Australians will enjoy 52 weeks of elite racing across the nation.


Source: eTAM, Seven News



BVOD AUDIENCES


In the week up to the 29th September, there were 1.109 million minutes of BVOD content consumed across Australia, reaching 6.2M People nationally.


Reality TV continues to capture audience attention, with the Block taking four of the top ten most watched programs last week. Home and Away continues to perform as top general entertainment, featuring 3 times in the Top 10 most watched shows on BVOD.


In recent weeks, Foxtel has held the highest BVOD share among P25-54, at 15.7%, followed by Network Nine at 7.1%. Overall, 7.4% of total commercial TV audiences have come from BVOD.


Source: https://reports.oztam.com.au/#/rolling/7 & Publicis Media Exchange; BVOD Summary



-------------------------

Thanks for coming! If you found this of interest, please like, share or, better still, stay up to date with our latest perspectives by following us on LinkedIn: https://www.linkedin.com/company/spark-foundry-australia

59 views0 comments

Recent Posts

See All
bottom of page