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  • Gemma Lewis

THE WEEK THAT WAS - W/C 29TH NOVEMBER 2021

Updated: May 24, 2022


MEDIA UPDATE OF THE WEEK


Australia’s digital advertising sector is booming, IAB Australia says, reaching $3.232 billion for the September quarter. This represents a Christmas present for Facebook and Google, which command more than 80 per cent of all digital ad dollars, suggesting a $10bn year for the duopoly.


Source: Mi3.com.au


CONSUMER CONFIDENCE


Consumer Confidence dropped 1.4pts to 106.0 on the final weekend of November as a new COVID-19 variant known as the ‘Omicron variant’ emerged in southern Africa. Consumer Confidence is now below the 2021 weekly average of 108.1 and now 1.5pts below the same week a year ago, November 28/29, 2020 (107.5).


Consumer Confidence this week was down in Victoria, Queensland and WA, while increasing slightly in NSW and SA. This week’s small decrease was driven by Australians becoming less confident about the prospects for the economy over the next five years.


TELEVISION LANDSCAPE


Seven are confident in programming for 2022, despite COVID-impacts. The Voice: Generations will film this month in Sydney for their 2022 schedule, followed by the main The Voice itself. Seven has also announced that they will move forward on plans for Australian Idol & Australia’s Got Talent to return after production was cancelled due to the pandemic. Seven is also confident that despite SAS: Hell Week underperforming this year, the return of celebrities in Q1 2022 will deliver audiences.


With Snackmasters off for the week, ABC Network was given time to shine in terms of entertainment. Hard Quiz and Gruen went head-to-head for the top entertainment spot.

Hard Quiz came first for demo Total People with 574k metro viewers tuned in. Gruen topped other key demo P25-54 with 203k metro viewers watching on Wednesday night. Overall, Nine continues to win network share at 28.5%, Seven at 26.1%, Ten at 15.2% and SBS at 8.7%.


Source: eTAM, Top 50 Programming


BVOD AUDIENCES


In the week up to the 2nd of December, there were 930.3 million minutes of BVOD content consumed with a reach of 5.5 million people nationally. The ABC held 3 of the top 5 programs and Home & Away occupied the top program spot - 25% of the audience being females 25-39.


Source: OzTam


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