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  • Marrion Bell


Updated: Jun 5, 2022

Consumer Confidence

As of August 3rd, consumer confidence had increased 1.1 points to 101.8, largely driven by the Adelaide and Melbourne lockdowns lifting. Consumer confidence is below the 2021 weekly average but is 13.2 pts higher than the same week last year, with the vaccine rollout helping to boost overall consumer confidence.

ANZ Head of Australian Economics, David Plank, provided some commentary on consumer confidence in each state: Consumer confidence rose by 1.1% last week as restrictions were lifted from Victoria and South Australia.

Confidence in their capital cities improved by 2.0% and 2.9% respectively. Sentiment in Brisbane was also up by 2.7%, but the majority of the survey was completed before the three-day lockdown in South-East Queensland was announced. Sentiment in Sydney was down a sharp 7.0% as the lockdown in the city was extended by a month.

While below the long-run average, overall consumer confidence is well above the levels seen during Melbourne’s long second lockdown. This is consistent with the evidence provided by ANZ Job Ads that the economic impact of the current lockdowns is likely to be considerably less than in 2020.

Source: Roy-Morgan-Consumer-Confidence-Weekly-August-3

Consumer Spending

The current situation with the Delta variant has seen the end of the strong sales growth retailers were experiencing to June. Retail turnover fell 1.8% in June, offsetting increases in April and May to be up 0.8% for the quarter.

“Retail turnover in July is set to record a sharp drop, with only a partial recovery likely for August,” BIS Oxford Economics’ Sarah Hunter said.

However, one positive element of consumer spending is strong demand for new vehicles, which increased 16% in July. High prices are driving earnings for locally-listed automotive companies, with new car prices increasing 7.4% in the last year.

“While lockdowns and supply constraints weighed on sales growth momentum, insatiable consumer demand for new sports utility vehicles and utes continue to support dealerships,” CommSec’s Ryan Felsman said.

Source: AFR

Mobility Data

The ongoing COVID situation continues to impact our major cities, as per the below data from Apple up to August 7th:

Sydney – Driving decreased 11% WOW to -62%, walking decreased 9% to 69% and public transport usage was down to -83%.

Melbourne – Walking increased 2% to 52%, driving was at -62% and public transport was down 9% WOW to -79%.

Brisbane – The snap-lockdown saw driving decrease 59%, walking was back 59% and use of public transport was down -70%.

TV Update

The last week of the Olympics averaged 1.14M Total People, with Day 9’s evening coverage topping the ratings for the week. Events contributing to this number included the Mixed 4 x 100 Medley Relay Final, Men’s Basketball and Women’s 800m Freestyle. These numbers were replicated across 7plus, which saw its biggest ever live streaming commercial share at 95%.

With the Olympics officially wrapping up Sunday night, Seven’s broadcast of the Closing Ceremony pulled in a metro audience of 1.29 million Australians. This was up 40% compared to London 2012 (925k) and 107% versus Rio 2016 (625k).

When looking at general entertainment, Seven was successful at building on its momentum from the final days of the Olympics with the network’s first season of The Voice launching to 1.3M Total People on metro broadcast. This was up 23% when compared to Nine’s final season’s 2020 launch episode.

Nine also launched its Q3 tent-pole on Sunday with The Block pulling in 747k Total People. Being directly up against The Voice, viewership was down 28% versus their 2020 launch.

The performance of both The Block and The Voice was mirrored over on the younger buying demos of P2554 & P1839, with Seven managing to deliver a network share of 52%+ across each demo on the night.

BVOD Audiences

Australians watched 1,218.8 million minutes of BVOD content over the seven days to 8th August, reaching a total of 7.2 million people.

Reality TV is the content the majority of Aussies are binging, with the top 10 programs consisting of five episodes of Love Island UK Season 7, three episodes of Australian Survivor Season 6, one episode of The Bachelor Season 9 and Australian comedy Rosehaven taking 10th position.


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