MEDIA UPDATE OF THE WEEK
The first media update for 2023 begins with Cricket Australia extending their media rights with Seven West Media (SWM) for an extra 5 years. In addition to this the two parties have ended their court battle which saw SWM file court proceedings against Cricket Australia in relation to “multiple quality and standard breaches”. The group argued that they shouldn’t be paying as much for the rights as they were, as they were unhappy with the quality of cricket available for the free-to-air broadcast. SWM have received a 13% reduction on the current agreement which will see them pay $65 million in cricket media rights annually from 2024 onwards. The 5 year extension will see the partnership extended from the 2024-25 season to the 2030-31 season.
Whilst Cricket Australia chose to remain with their current partners, the rights to the sport were highly sought after with Paramount rumoured to be in discussions. However, the company deny a formal bid was ever made. Along with SWM Foxtel have also signed a new agreement with Cricket Australia. This will see the sport shown live and ad-free on Foxtel and Kayo Sports until 2031
ANZ-Roy Morgan Consumer Confidence increased by 4.9pts to 87.4 for the first week of January reaching its highest for over three months since the end of September 2022. This saw Consumer Confidence sit only 1.3pts below the 2022 weekly average of 88.7. Unfortunately though, Consumer Confidence is still a huge 18.6pts below the same week one year ago, January 4-9 2022.
This week’s increase to start off 2023 is the first increase in the first week of January for five years since January 2018. During the fitty year history of Consumer Confidence an increase is usually observed in the New Year, however due to bushfires and the COVID-19 pandemic consumer confidence saw a trend of decreasing.
From a location point of view Consumer Confidence was up in most states around Australia with NSW, Victoria, Queensland and South Australia seeing increases, but was down in Western Australia.
ANZ Senior Economist, Adelaide Timbrell, commented “Consumer confidence jumped 4.9pts to 87.4 last week, reaching its highest level since late September 2022. This was the first new year’s jump in confidence since 2018. While homeowners paying off mortgages are still reporting lower confidence than renters and outright owners, average confidence among all three groups rose in the new year. Despite the new year jump, confidence is still well below the neutral level (100) and the long-run average of 111.7. Household inflation expectations eased significant by 0.9ppt from the last print of 2022, suggesting cautious optimism about lower inflation through 2023.”
TV AND RADIO LANDSCAPE
Thanks to Cricket, last week was an easy victory for Seven, winning every night of the week and all 5 cities. This resulted in Seven taking out the highest network share at 40.57%, followed by Network Nine at 30.87%, then Ten at 17.94% and SBS with 10.62%.
In terms of programming it was no surprise that Cricket was a key highlight for Seven’s winning this week. Seven’s broadcast of Day 5 of the three-test series involving Australia and South Africa topped entertainment on Sunday in metro audience ratings. Different time slots of the match dominated the Sunday ratings. While Session Three drew in 553,000 metro viewers, Session Two had 540,000 and tea interval had 504,000. Session One attracted 388,000 metro viewers and the lunch interval brought in 385,000.
Seven Melbourne managing director and head of network sport, Lewis Martin, said: “Australia’s showdown with South Africa is just the start of a massive year of sport on Seven, including AFL, Supercars, horse racing and the FIFA Women’s World Cup Australia & New Zealand 2023 in July and August.”
Seven News was the top rating show of the week, at 839,000, while The Chase was the top entertainment show at just 447,000.
eTAM Network Shares per Network, Total People
For the first week of 2023 commencing 1st January 2023 there were 839.3 million minutes of BVOD content consumed, reaching 5.3 million people nationally. With a slight increase from the week prior with viewing increasing by 4.5%.
Kicking off the ratings for 2023 ABC’s program The Smeds And The Smoos took out the top spot reaching a total BVOD audience of 225k. The Bold and The Beautiful Fast-Tracked dominated top programs this week taking out 5 out of the Top 10 spots. In terms of demographic split across top BVOD programming Adult Females tend to hold a greater percentage share of viewing compared to Males.
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