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  • Bianca Zumbo

THE WEEK THAT WAS - W/C 30th May

MEDIA UPDATE OF THE WEEK


A moment in history that may never occur again in this lifetime was the celebration at Buckingham Palace to honour 70 years of the Queen’s reign. Day three of Queen Elizabeth II's Platinum Jubilee celebrations closed with quite a show in front of the Palace on Saturday the 4th of June. In the UK it saw a live audience of 22,000 people and almost 12 million tuning in on BBC One. The celebrations included performances from Elton John, Ed Sheeran, Diana Ross, Alicia Keys, Hans Zimmer and many more. Due to the time difference the live stream occurred in Australia on Nine at 4.30am and drew 119,000 viewers.


Seven aired their broadcast of Platinum Party at the Palace at 7pm on Sunday the 5th and it was the top entertainment show of the evening with 825,000 metro viewers, bigger than The Voice: Winner Announced a week earlier. A repeat of 2022 documentary The Queen Unseen then followed on Seven with 317,000 viewers. Seven comfortably took out the network share of the night at 38.8% well ahead of Nine with 24.9%, 10 with 16.7% and SBS with 7.1%. In Sydney and Brisbane Nine aired the celebrations at the same time as Seven, however these were on digital channel Gem and drew a much smaller audience. Melbourne, Adelaide, and Perth saw a second viewing on main channel Nine however this was telecast during the daytime on Sunday.



Consumer Confidence


The ANZ- Roy Morgan Consumer Confidence index has virtually unchanged at 90.7 this week, following Anthony Albanese-led ALP’s election victory. Consumer Confidence is now a significant 20.7pts below the same week a year ago, May 29/30, 2021 (111.4) and is now 5.6pts below the 2022 weekly average of 96.3. On a state-to-state basis it can be reported that Consumer Confidence was up in New South Wales, unchanged in Victoria but then saw a slight decrease in Queensland, Western Australia and South Australia.


ANZ Head of Australian Economics, David Plack, commented “Consumer confidence dropped slightly by 0.1% last week with no significant reaction to the previous weekend’s federal election. This is the fifth election since the survey went weekly in 2008. Of the four elections prior to this one, there has been little immediate reaction in consumer confidence, with no large swings in either direction. Confidence going into the 2022 election was, however, well below previous pre-election levels. And it remains at a historically low level. Inflation expectations rose to 5.5%, its highest level since early April, and it likely reflects the rise in petrol prices."


In its May Meeting, the Reserve Bank of Australia announced an interest rate increase of 25 basis points, to 0.35%. This comes off the back of inflation picking up more quickly and to a greater extent, than what was expected with headline inflation reaching 5.1% in March quarter.


TV Landscape


In overall network share for the week, Seven just took out the top spot with a 35.87% share, narrowly beating Nines share of 34.77%. Seven’s win was assisted by its Platinum Jubilee coverage which began on Thursday night, along with its News programming which took out 4 of the top 5 programs for the week. Ten finished the week with a 20.23% share, largely helped by MasterChef Australia which has been consistently taking out the top entertainment spot for both Total People and P25-54. SBS finished with a 9.31% share, down slightly on the week priors share.


Whilst Party at the Palace took out the top entertainment spot for Total People on Sunday night, Ten’s MasterChef Australia remains strong and took out the top entertainment program for P25-54 with 242,000 viewers whilst The Platinum Party at the Palace had 206,000 viewers for this demo. MasterChef Australia was also slightly up on last week’s total people viewers of 500,000 with 504,000 viewers tuning in this week.


After a long three years and the pandemic delaying the return of the show, Seven has announced that Australia’s Got Talent will return in 2022 with filming kicking off later this month. This year superstar comedian and award winning Britain’s Got Talent judge David Walliams will join the Australian line up of judges including Alesha Dixon, Shane Jacobsen and Kate Ritchie for a brand new season. David describes his judging style as “Maverick like Tom Cruise in Top Gun” and has very high expectations for all Aussie contenders.

While one show returns, another disappears with Ten announcing that The Bachelorette will not be returning to screens in 2022. Fans of the show will be happy to hear that while the Bachelorette won’t be returning this year, The Bachelor hasn’t been cut, this year with three eligible bachelors instead of the one. The show is already facing backlash with many criticizing the casting choice after it was announced that all three men were white, showing a clear lack of diversity and understanding from the network.


BVOD Audiences


In the week up Sunday the 5th of June there were 981.9 minutes of BVOD content consumed, reaching 6.3 million people nationally. This was a very small change against the week prior, with viewing increasing by 0.26%. For the second week in a row Seven took out every single spot in the top 10 programs with Big Brother winning the first three spots, Home and Away with the next five and finally the voice taking out number 10. Seven has consistently been dominating the 10 programs with Nine’s Lego Masters being the only other program to make it onto the list over the past five weeks.


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