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  • Writer's pictureGeorgina Scott

THE WEEK THAT WAS - W/C 31st July





MEDIA UPDATE OF THE WEEK - oOh! x Toyota AFL Finals Series and NAB AFLW Finals Series

oOh! media has extended its partnership with the AFL for the 2023 Toyota AFL Finals Series to also feature the 2023 NAB AFLW Finals Series.


In a one-year partnership extension, oOh! will deliver live scores, video highlights and match moments from the Toyota AFL Finals Series and NAB AFLW Finals Series across its national digital out-of-home network.


This follows a successful trial last year where oOh! broadcast live scores and content for the 2022 Toyota AFL Finals Series and this year’s Australian Open.


“oOh! continues to invest in a digital first future and this agreement builds on our purpose to make public spaces better, while giving advertisers the opportunity to integrate their brands alongside premium sport content,” said oOh!’s chief content, marketing and creative officer, Neil Ackland. “We’re delighted to extend the partnership and our relationship with the AFL to deliver the latest scores and key highlights from the men’s and women’s footy finals to sports lovers in Out of Home environments.”


AFL executive general manager customer and commercial, Kylie Rogers, said: “We welcome the opportunity to extend our collaboration with oOh! to not only bring the excitement of this year’s Toyota AFL Finals Series, but for the first time the NAB AFLW Finals Series, to more people than ever before. “The response to the live score trials we conducted last year was overwhelmingly positive and now we’re excited to expand on this in 2023 to ensure footy fans, outside the home, will not miss a moment of the action.”


Sources:


CONSUMER CONFIDENCE

ANZ-Roy Morgan Consumer Confidence has risen by 3.2 points to 78.4 in August, the biggest two week jump since April 2020. However, the index has now spent an equal record twenty-two straight weeks below the mark of 80 – equalling the all-time record of five months (twenty-two weeks) from September 1990 – January 1991.


Consumer Confidence is now 5.7pts below the same week a year ago, July 25-31, 2022 (84.1) and almost level, 0.1pts above the 2023 weekly average of 78.3. Consumer Confidence was up in most States including Victoria, and South Australia, but down slightly in Queensland and WA. The driver of this week’s increase was the feeling of improved positive sentiment regarding personal finances over the next year, and Australia’s economy performance.



TV LANDSCAPE

It’s a happy time if you’re a Matilda’s player, fan or just an Australian who loves to watch their proud country play off in the 2023 FIFA Women’s World Cup on the home turf. A Matildas win last Monday, together with high praise for Sam Pang at the Logies last Sunday, has helped Seven to win the ratings week.


Seven drew 40+ shares on both Sunday and Monday, finishing the week easily ahead of Nine in Total People last week.


Meanwhile viewers warmly welcomed back Thank God You’re Here to screens last week on 10, after a 14-year absence.


In the first week of August, Seven held 35.5% of the viewership share, whilst Nine recorded 27.4%, ABC 15.2%, Ten with 14.7% and SBS totalling 7.5%.


BVOD Audience

In the week up to the 6th August, 1,001.6 million minutes of BVOD content was consumed, reaching 6.5 million people nationally.


The Top 10 programs consisted of five programs, Bay Of Fires, Thank God You’re Here, Home And Away and The Bold and The Beautiful. ABC came out on top this week with gaining top spot. Seven’s Home And Away continues to rate highly amongst the BVOD audience taking 5 spots in the top 10.


Overall, BVOD is currently skewing to the two female demographics of 25-39 & 40-54.



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