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Media Update of the Week

The Brief: We need you to bring Christmas cheer this year

The Inspiration: If Asda at Christmas was a person, who would that be?

The Outcome: Buddy The Elf stars in a fantastic festive film

Asda have premiered its Christmas Campaign starring Will Ferrell as the beloved Buddy The Elf. Reception has been stellar, with plenty of Christmas cheer being spread across the UK from a lighthearted and wildcard collaboration. With the team needing to create a digital Asda store and superimposing Buddy from the original film onto this, plenty of work has gone into making sure the reverence towards the film was respected! After all, it is a classic film come Christmas time. Check it out below!


Consumer Confidence

Consumer confidence has decreased by 1.2 points to now sit at 79.9 - the lowest it has been since the early pandemic in April 2020. The index is now 28.5 points below its STLY rating and 9.9 points below the 2022 weekly average of 89.8.

Now, 21% of Australians consider their families as financially better off than a year ago, while 47% consider themselves worse off. To one decimal place (46.9%), this is the highest figure for this indicator since August 1992.


TV Landscape

Nine held the greatest network share at the end of the work week, at 32.7%. However, the top programme of the night was Seven News (663,000), and the top entertainment programme was Seven’s The Chase Australia (351,000). However, Nine’s coverage of the T20 World Cup facilitated their top network position of the night.

When it comes to audio, it would be remiss not to discuss the large role podcasting plays. Compared to Q3 2021, overall spend on podcast advertising in Australia has risen by 33% YoY. The TV & Film category saw the most growth, increasing by 285% YoY. A broad range of categories make up the top spenders in Q3 2022 - with Amazon, McDonald’s, and Neds taking the top 3 positions.


BVOD Audiences

In the week up to the 10thIn the week up to the 6th of November, there were 970.5 million minutes of BVOD content consumed across Australia, reaching about 6.9 million Australians. When it came to content, The Handmaid’s Tale Season 5 saw the highest BVOD audience at 287,000. Love Island continues to capture the nations eyeballs, taking out the 2nd 5th and 7th spot and cumulatively accounting for around 47 million minutes of streaming. (Or approximately 83 calendar years!)


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