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  • Charlie Hicks

THE WEEK THAT WAS - W/C 5TH DECEMBER

Media update of the week

The second test between Australia and The West Indies was able to deliver for Channel 7 this past week, scoring a comfortable 434,000 metro views. This one-sided series was led by Marnus Labuschagne who posted a first innings score of 163. This was complimented well by Travis Head’s 175 but his innings came to a heartfelt conclusion, being on the rough end of a mix up with teammate Cameron Green.


Furthermore, in the latest Daily Consolidated Total TV Report for 1st December, Seven News was the number one program nationally across linear with 1.098 million viewers, including 25,000 on BVOD. Love Island on Nine had the biggest uplift of 525% and was viewed by a total audience of 381,000 and 280,000 on BVOD.


In other news, Junkee Media is under heavy fire, currently facing a mass exodus of staff, mounting losses and accusations of internal dysfunction according to interviews with current and former staff. Media entrepreneur and co-owner of Junkee, Piers Grove, has sold his equity in Junkee to RACAT Group and reportedly hasn’t been sighted in the office for months.


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TV Landscape


Q4 is now well under way with Seven and Nine battling it out to determine the 2022 ratings winner. Seven recorded a share of 22.60%, edging out Nine on 21.41%, followed by Ten with 10.98% and finally SBS on 9.96%.


Indeed, on SBS it has been all about the Socceroos who topped the second week of summer, recording 958,000 viewers. SBS reports that with regional and BVOD added, the figure climbs to 1.7m.


During the match, the AFL launched the 2023 season fixture, sparking a mix of emotions during a historic moment for Australian soccer.


Nine led from Sunday – Wednesday, with Seven ahead on Thursday – Saturday. ABC bettered 10 every night except Thursday.


Nine won Sydney & Brisbane, while Seven claimed Adelaide & Perth. Both tied in Melbourne.


Top 5 shows for the week included:

1: Seven News Sunday, 827,000 viewers

2: Seven News 718,000 viewers

3: Seven News at 6.30, 701,000 viewers

4: Nine News Sunday, 668,000 viewers

5: Nine News 6.30, 657,000


Source: https://tvtonight.com.au/2022/12/socceroos-top-second-week-of-summer.html

Consumer Confidence


Consumer Confidence decreased slightly by 0.5pts to 82.7 this week and is now significantly lower than the same week a year ago, down 24.8 pts.


This week the people who believe it is a good time to invest in a major household item was up 2pts to 26%, the highest figure for this indicator since early July, while those who currently think it is a bad time to buy major household items dropped 2pts to 45%. This likely has to do with the lead up to Christmas, and the sales that generally occur in this period.


This week we saw inflation expectations moving down from 6.2% to 5.8%, with perceptions of current personal financial situations falling 6.2% to 82.7pts. Perceptions regarding the economic outlook in 12 months’ time fell a further 1.9% to 94.7pts. Additionally, people still remain somewhat pessimistic over the economic conditions over the next five years, with confidence falling 2.8% to 93.7pts.


David Plank, ANZ Head of Australian Economics, has said "Consumer confidence softened 0.5% last week after a 5.6% gain over the previous three weeks. The decline in confidence in both ‘current’ and ‘future financial conditions’ and ‘future economic conditions’ was almost offset by greater confidence in ‘current economic conditions’ and whether ‘it is a good time to buy a major household item.’ The improved sentiment for spending on major items is usual during this time of the year in the lead-up to Christmas. This is also reflected in the ANZ-observed spending in November, which was boosted by Black Friday sales. Household inflation expectations dropped for a fourth week in a row, falling below the 6% mark for the first time since early October.”


Overall, consumer confidence remains stable but low across the board. Living prices remains high but the Christmas period will likely trigger larger spending behaviour from consumers over the next few weeks.



BVOD Audiences


In the week up to the 11th of December 2022, 979.5 million minutes of BVOD content was consumed, reaching 6.5 million people nationally.


The Top 10 consisted of 3 key programs, Love Island, the FIFA World Cup and Kangaroo Beach (ABC Kids Show).


Network Nine was dominant in the top 5 programs, taking four out of five spots. Following Nine was SBS with the world cup coverage. Nine and SBS collectively held 9 of the top 10 spots. The number one Love Island spot drew in an audience of 287K while second and third drew in 276K and 251K viewers respectively. In this particular week, BVOD was skewing to the female demographic of 25-54.



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