MEDIA UPDATE OF THE WEEK
Last week News Corp Australia launched its new home of live community sport streaming across Australia, KommunityTV.
The company said KommunityTV is the evolution of News Corp Australia’s growing live sport streaming program, creating a dedicated channel for audiences to experience community and grassroots sports.
KommunityTV will allow viewers to watch live games as well as replays, highlights and shows from desktop and mobile, dive deeper into every game with local-storytelling highlighting all angles from pre, during and post-game coverage, and never miss a sporting moment involving friends, family and local community.
All subscribers of News Corp Australia’s state-based and regional masthead will have access to KommunityTV, providing them unprecedented access to the nation’s most exciting crop of homegrown talent.
News Corp Australia’s managing director – News Sport Network, Michael Wilkins, said KommunityTV was the logical progression for the company’s sport live streaming program, which had gone from humble beginnings to a national leader in recent years.
“We have seen more and more people turning to digital platforms to consume live sport,” Wilkins said. “We know KommunityTV will be a crucial next step in this evolution of sports broadcasting.
“This is an opportunity for community sporting organisations to improve their overall exposure in the local and wider community, but also a chance to bring those communities closer together.
The ANZ-Roy Morgan Consumer Confidence index has dropped 3.7pts to 87 this week, to its lowest since mid-August 2020. Consumer Confidence is now a significant 23.7pts below the same week a year ago, June 5/6, 2021 (110.7) and is now 8.8pts below the 2022 weekly average of 95.8.
On a state-based level Consumer Confidence was down in Victoria, New South Wales, Queensland and Western Australia, but up in South Australia. Looking at the indicators, confidence about the Australian economy deteriorated in regards to both the next year and next five years.
David Plank, ANZ Head of Economics, said “...Consumer confidence dropped 4.1% last week, most likely on cost-of-living concerns as inflation expectations rose to 5.7%, its highest weekly reading since early April. Consumers are especially pessimistic about the current economic outlook and their current financial circumstances. Confidence dropped a similar amount for both consumers paying off their home loan as well as for those who own their home: 6.2% and 6.5%, respectively. Among the major states, confidence dropped sharply in NSW and Queensland by 7.5% and 7.2%, respectively. Confidence dropped 1.0% in Victoria and 0.5% in WA but increased 7.9% in SA."
When it comes to buying intentions in June, 28% (-1% MoM) of Australians, saying now is a ‘good time to buy’ major household items while 42% (+3% MoM) say now is a ‘bad time to buy’. This is likely due to the combination of inflation, rise of interest rates and the recent elections, causing consumer uncertainty about future costs of living.
Last week Network Nine took out the top overall and entertainment spot with the QLD Maroons dominating the NSW Blues by 16-10 in the first NRL State of Origin Rugby League Match for 2022. The game saw a total metro audience of 1,770K (down -8% YOY) and 806K for P25-54, giving Network Nine the largest network share at 40.7%. Moreover, Nine’s Sunday evening Celebrity Apprentice brought an underwhelming total metro audience of 427K (189K for P25-54).
On Network Seven, the 7News Spotlight: Platinum Party at The Palace celebrating Queen Elizabeth’s Platinum Jubilee topped Sunday night entertainment with a total metro audience of 882K, or 220K for P25-54. This brought Network Seven to 38.1% network share.
Network Ten’s Have You Been Paying Attention just snuck into the top ten programs for week with 680K total metro people on Monday night, albeit rated in as the #3 entertainment program amongst P25-54 with 340K tuning in. Furthermore, Masterchef Australia remained strong amongst both total metro people and P25-54, bringing in 560K and 255K viewers respectively. Together, these programs brought Network Ten to 21.2%.
Source: eTam Top 50 Programming, Overnight Data WC 05.06. Share to Selected % audience 5.06-11.06, Network 7, 9, 10 & SBS, TTLPPL.
In the week up to the 11th of June, there were 1,006 million minutes of BVOD content consumed, reaching 6.6 million people nationally.
Network Nine held the first two spots with the launch of Season 8 of Love Island UK, followed by Network Sevens Big Brother and Home & Away.
Source: OzTam, Video Player Measurement Report 7 Day Rolling – 15/05/2022.