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  • Feruzan Reporter

the week that was - w/c 6th september 2021

Updated: May 24, 2022

Consumer Confidence

Consumer Confidence overall fell 1.8pts to 100.0 this week and is well below the 2021 weekly average of 108.9. However, positively, Consumer Confidence is now 8.9 points higher than the same week a year ago - September 5/6, 2020.

This week’s decrease in Consumer Confidence was driven by the declines in NSW (down -5.3), Victoria (down -0.8) and Brisbane (-2.9) as well as small falls in views towards people’s personal buying intentions and whether now is a ‘good/bad time to buy major household items'. 33% (-2% WoW) of people agree that now is a good time to buy major house hold goods while 34% (+1% WoW) believe now is a bad time to buy.

Consumer Spending

Overall, Consumer Spending in Australia is expected to be $2.6M by the end of this quarter, according to Trading Economics' global macro models and analysts’ expectations. In the long-term, the Australia Consumer Spending is projected to trend around $2.8M in 2022 and $2.9M in 2023.

Look at spending categories, Retail spending intentions declined further in July 2021 relative to July last year. Retail spending was, however, stronger than in July 2019.

TV Landscape

This week started off with a resounding bang, with The Voice semi-final and The Block going head to head in the 7pm Sunday time slot. Ultimately, The Block reigned supreme with a total P25-54 viewership of 504K compared to The Voice’s 343K. Interestingly, however, looking at Total People, The Voice took the crown with viewership greater than The Block (1,088K vs 1,032K).

From a BVOD POV it was a similar story, with The Block and The Voice leading the Top Ten programs. Between the two programs, they made up 44% of total BVOD minutes streamed on the Top Ten performing programs.

Source: OzTam and eTAM

OOH Recovery

The latest OOH data shows that National Road Audience volumes reached an average of 78% in July, thanks in large part to SA, WA and QLD. Following a snap lockdown, WA Road Audience volumes showed strong growth reaching a high of 122% compared to the same time in 2019 for week ending 19th July.

Retail Audiences across QLD, SA, WA and the NT delivered an average of 92.8% of 2019 levels for the month of July and Regional markets continue to be the shining light with audiences outperforming 2019 levels across all weeks in July.


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