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  • Bridget Schmidt

THE WEEK THAT WAS - W/C 7 March 2022

Updated: May 17, 2022

MEDIA UPDATE OF THE WEEK


QMS has launched an Australian-first use of its ‘3DOOH’ creative technology which provides advertisers with a new and ground-breaking way to connect with their audiences. The technology provides a 3D viewing experience emerging from the screen.


In collaboration with QMS’ in-house creative services team QUBE and the AFL, the billboard, located in Melbourne Square, is currently showing the AFL 2022 Festival of Footy season launch campaign. It features an immersive 3D digital billboard with footballs emerging from the screen as well as a live countdown to mark the official start of the season.


QMS COO-customer, Sara Lappage said: “With the growth of DOOH and advancement in screen technology, advertisers are beginning to push the boundaries of what is possible with digital. As a result, we are seeing 3D creative application in digital out of home gaining momentum globally.”



Consumer Confidence


Consumer Confidence increased by 0.9pts to 100.1 this week, sitting at 11.8 pts below the same week a year ago, March 6/7, 2021 (111.9).


Looking at State Consumer Confidence, it has been unable to establish a consistent pattern this year with four weekly increases and four weekly decreases so far. The Omicron strain, flooding in many parts of Queensland and NSW, rising geopolitical tensions in Europe and concerns about inflation have all played a part in influencing consumer expectations.


Consumer Confidence was up in Sydney, Queensland (as floods receded) and SA however was down in Country NSW, Victoria and WA.


David Plank, ANZ Head of Australian Economics, has said "… Consumer confidence increased by 0.9% last week as the floods in Southern Queensland and Northern NSW receded, if only momentarily. This took it just above the neutral level but left it well below average. Confidence rose slightly in NSW by 0.6% and was up a sharp 7.2% in Queensland. The surge in Omicron cases in WA weighed confidence down 2.6%. Among the other states, confidence fell in Victoria (-2.6%), while it rose in SA (9.4%). Nationally, confidence has been hovering around the neutral level of 100 during the past seven weeks, not heading in the same direction for more than two weeks. Household inflation expectations fell by 0.1ppt but remained elevated at 5.2% as petrol prices reach a new high."


With the slight increase in consumer confidence this week, 27% of Australians say their families are ‘better off’ financially than this time last year and 31% say their families are ‘worse off’ financially.


TV Landscape


Nine Network currently have the highest share for the week with 26.13% followed by Seven Network with 21.48%, Network Ten at 13.47% and SBS at 5.26%. Unsurprisingly Married at First Sight was the top performing program this week, taking 4 out of the top 5 spots, with the Tuesday episode registering the highest audience at 1.02M. It was also the most popular program for people 25-54.


Seven’s Sunday News also registered a high audience, at 980K, taking out the third highest spot for the week. The emergence of one devastating event after another from the war in Ukraine to the floods across Queensland and NSW, led to a surge in viewers in news programs throughout this week.


Source: Nielsen eTAM (Jan 2022)


BVOD Audiences


In the past week, 1.065 million minutes of BVOD content was consumed, reaching 6.2 million people nationally.


Nine Network dominated the top 10 programs, with 5 of the top 10 spots - the latest episodes of Married at First Sight took the top spots totalling 1.26M BVOD audience. Seven’s Home and Away had 4 spots in the top 10, totalling 444K BVOD audience. Taking out the 10th spot was Australian Survivor on Network Ten, which totalled 101K BVOD audience.

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