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THE WEEK THAT WAS - W/C April 17th

Consumer Confidence

Last week Consumer Confidence was down 2.1 points and now sits at 77.2 The drop in the index wiped out the previous week’s increase of 1.1 after the RBA decided not to raise interest rates in April. Last week marked the seventh consecutive week the index has been below the 80-point mark since the 1990 -91 recession and sits 19.6 points below the same week last year.

Consumer Confidence was down in most states including New South Wales, Victoria, Queensland and South Australia, meanwhile Western Australia recorded an increase and is now the only state where the index is over the 80-point mark. The drivers of last week’s decrease were Australians having less confidence about their personal financial situations over the next 12 months (down 2 points), and more Australians deeming now a bad time to buy a major household item (down 2 points).

TV Landscape

Unsurprisingly, Seven topped television ratings around the country. Seven News took out the top three spots of the week, reaching 896,000 metro viewers on Sunday night. Farmer Wants A Wife was the most watched entertainment program with 604,000 metro viewers, followed by Travel Guides with 581,000 viewers and Bluey with 522,000 viewers.

Could 2024 bring all our favourite celebrities back to the screen? Next year will mark the tenth season of I’m a Celebrity Get Me Out of Here, a show that has become a success for Network 10 since it hit screens in 2015. Ahead of a possible tenth season, head of entertainment at 10 Stephen Tate said an all-stars season is definitely on the cards should the previous winners and runners-up want to return.

In other news, the US drama The Good Doctor has been renewed for a seventh season. The series starring Freddie Highmore is drawing 9.1 million US viewers in a 35+ day viewing. The cast will feature Richard Schiff as Dr. Aaron Glassman, Fiona Gubelmann as Dr. Morgan Reznick, Will Yun Lee as Dr. Alex Park, Hill Harper as Dr. Marcus Andrews and Christina Chang as Dr. Audrey Lim.

BVOD Audiences

In the w/c of the 17th of April, 1,163.4 million minutes of BVOD content was consumed by 6.8 million Australians. The top programs of the week include Alone Australia Season 1, Farmer Wants A Wife, The Clairemont Murders, Rogue Heroes Season 1, Home and Away, Lego Masters Season 5. SBS and Seven dominated the top ten programs; SBS took out the top spot with Alone Australia Season 1 with an audience of 226,000, while Seven’s Farmer Wants A Wife continues to be high reaching and took second, third and fourth place for the week.

Campaign of the week

The Kraken Rum have released a cinematic pirate-themed campaign to celebrate the release of their new Gold Spiced Rum. The Tale of Gold campaign tells the cautionary tale of a band of pirates who venture into Kraken’s lair to steal the treasure. Amid piles of jewels and gold, they discover the precious Kraken Gold Spiced Rum. However, when the Lovecraftian beast discovers the pirates’ plot to steal its treasure, it exacts its brutal revenge. Produced by Meckanism and directed by Pirates of the Caribbean animator Rich Lee, the campaign showcases the bold and adventurous spirit of the brand in a new and exciting way. The new Kraken Gold Spiced Rum has hit shelves in select retailers across the US.


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