Media update of the week
JCDecaux has announced a seven-year partnership with Westpac on a new out-of-home project at the walk-through tunnel between Sydney’s Wynyard Train Station and Barangaroo, into a multi-asset destination called the Westpac Walk.
The 180m long walkway connects Wynyard Station to the Western CBD and Barangaroo. Wynyard Station is one of Sydney’s busiest morning commuter spots with the tunnel having capacity to accommodate around 20,00
0 pedestrians passing through every hour.
Westpac will display its bespoke community content and advertising along the 180-metre-long walkway, taking 75% of the total share of time across all the Westpac Walk assets. The remaining 25% is committed to Dyson, whose partnership will run until 2024 where they will showcase its flagship store on George Street, Sydney.
“This is the first partnership of its kind where JCDecaux has commercially transformed an iconic landmark for the benefit of the brands we partner with, the community and our contract partners” JCDecaux chief commercial officer Max Eburne said.
A long-term partnership of this kind offers an unparalleled opportunity for Westpac to engage with the community. In the busy 24/7 pedestrian area, the uniquely shaped digital large format assets will display bespoke community messaging for 50% of the total display time. It will include a variety of community focused content and social interest such as information on special events, sports news, local events, sustainability, and public artwork initiatives.
Since the completion of the assets in 2018 this will be the first time the walk-through will be used as an out of home branding and community communication opportunity. It not only offers a connection to the community it will also begin to shape a long-term brand connection for Westpac.
ANZ-Roy Morgan Consumer Confidence was up 0.8pts to 78.0 this week and has now spent eight straight weeks below the mark of 80 – the longest stretch below 80 since the index began being conducted on a weekly basis in October 2008. The last time Consumer Confidence spent at least eight weeks under 80 was during the 1990-91 recession when the index was conducted on a monthly basis.
On a state level Consumer Confidence fluctuated with increases in Victoria, Western Australia, and South Australia but it was down in NSW and Queensland. The main drivers of this week’s increase were contributed by the confidence from buyers in now being ‘a good time to buy’ major household items and there being a slight improvement towards personal financial situations.
ANZ Senior Economist, Adelaide Timbrell, commented:
“ANZ-Roy Morgan Consumer Confidence remained below 80 for the eighth week in a row. This streak represents more weeks of confidence being below 80 than over the whole of 2020–22, revealing the effects of ongoing inflation and the adjustment to restrictive monetary policy. All housing cohorts now have confidence below 80 for the first time since mid-March, after the RBA’s most recent rate hike. Financial confidence was up a little compared to last week, while economic confidence was down. The ‘time to buy a major household item’ sub-index jumped 5.6pts but remained below 70 for an 11th week.”
Seven Network won the week with 31.2%, scoring an overnight network win every day of the week. It was followed by Nine with 26.6%, Ten with 17% and ABC with 16.5%. Farmer Wants a Wife and newcomer The 1% Club were the best entertainment shows for Seven last week. Also leading to Seven’s victory was their coverage of AFL which included the mid-week blockbuster of the ANZAC day clash between Essendon and Collingwood which pulled 691,000 metro viewers. Seven was victorious in Melbourne, Adelaide & Perth with Nine claiming Sydney & Brisbane.
Despite Seven winning the week the Grand Finale of I’m A Celebrity… Get me out of Here! on Ten topped Sunday entertainment. The winner announcement slot of I’m A Celebrity brought in 592,000 metro viewers while the Grand Finale brought in on average 562,000 metro viewers. This did see a slight dip compared to the 2022 season as the winner announcement slot was down 4% YoY followed by the Grand Finale average being down 2% YoY.
As I’m a Celebrity has now finished up Ten rolls straight into the launch of MasterChef Australia Secrets and Surprises. At the helm, judges Jock Zonfrillo, Andy Allen, and Melissa Leong are ready to welcome a brand-new bunch of contestants, who will also be inspired by visiting world-class guest chefs. Jamie Oliver kick-starts the series, guiding the contestants through two very special episodes. Right from the get-go, there is a game-changing secret advantage up for grabs that will alter the path of the competition for one talented cook. Don’t miss it tonight on Channel 10 at 7:30pm.
In the week of the 24th April, 1.119 million minutes of BVOD content was consumed by 6.6 million Australians.
The top programs of the week included Alone Australia S1, Farmer Wants a Wife, Rogue Heroes S1, Home and Away, Travel Guides S6 and Lego Masters S5. Seven dominated the top ten programs taking out 5 out of the ten but SBS still held onto the top spot of Alone Australia for another week with an audience of 215,000.
Overall, BVOD is currently still skewing to the female demographic of 40-54.
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