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  • Writer's pictureGeorgina Scott

THE WEEK THAT WAS - W/C AUGUST 14

Updated: Aug 29, 2023




The Matilda v England World Cup match was the most watched program since OzTAM audience measurement system began in 2001.


In news that continues to outperform itself, the Matilda v England World Cup match was the most watched program since OzTAM audience measurement system began in 2001.


The highly anticipated match had an average audience of 7.13M across FTA Broadcast and 957,000 viewers on 7Plus, breaking the record for the most streamed event in history for Australia.


Unfortunately, OzTAM is not able to collect data for out-of-home viewing which tells us that these numbers would again be much higher given the amount of people that were hyped up and viewing from clubs, pubs, stadia, live sites etc.


The FIFA Women’s World Cup 2023 has now come to an end with Spain taking out 1st place however the Matildas have re-written history, brought the nation together and showcased a beautiful passion for the sport.


MD of Seven Melbourne and Head of Network Sport, Lewis Martin says, “Seven is beyond proud to have played a part in bringing Australia together around our screens, as the Matildas’ performance captured the Australian spirit like nothing we have seen in decades,".


Consumer Confidence:

Consumer Confidence is up this week with key confidence indicators tracking in the right direction for future growth.


The index is up 3.2pts to 78.2 this week, essentially reversing the declines seen last week. This is off the back of growth in government confidence, despite the majority of Australians still believing the country is ‘heading in the wrong direction’. Despite the growth the consumer confidence index has now spent a record 24 weeks below the benchmark of 80 points.


In bad news for fathers and the economy one of the upcoming impacts of this low confidence and high inflation is a reduced spend for Father’s Day compared to 2023. Overall forecasted spend for the day is set at $860m, which although is only 1% lower than last year, equates to a $12m drop compared to last year and a $60m drop compared to Mother’s Day this year.



TV Update:

Network Seven took out the top share for WC 13/08 (Metro 5CAP, Total People), with a huge share of 46.40%. Following Seven was Network 9 with 29.85%, Network Ten with 15.47% and SBS remaining consistent with 8.28%. Seven’s impressive audience numbers were due to the FIFA Women’s World Cup on Wednesday night (16/08). The moment in history brought in an FTA audience of over 4.5M total people.

News also performed very strongly with Network Seven’s dominating across the week, Seven News Sunday (1,003,238), Seven News Saturday (915,144) and Seven News (888,882).


Channel Nine’s premium programming, The Block Sunday Room Reveal reached 869,948 total people and The Voice Sunday episode reaching 824,572 total people.

Source: Nielsen eTAM (August 2023)


BVOD:

In the week of the 13th – 19th August 2023, 1,073.1 million minutes of BVOD content (VoD) was consumed (+4% WoW), reaching 6.6 million people nationally (-1% WoW).


In results that were nearly identical to the week before, Nine continues to dominate the top programming with The Block (pos. 1-3 & 5), with ABC’s Bay of Fires performing strongly in 4th and The Voice continuing to hold strong in positions 6-8. Home and Away rounded out the top 10, taking out 9th and 10th, and female audiences continued to be the predominant viewer across all programs in the top 10.


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