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  • Bianca Zumbo & Madeleine Denham

THE WEEK THAT WAS - W/C FEBRUARY 27TH

MEDIA UPDATE OF THE WEEK


Foxtel Group has signed a new multi-year content and platform agreement with Warner Bros Discovery. The exclusive deal secures continuing access to HBO, Max Originals, Warner Bros and Discovery programming in Australia for Foxtel and streaming platform BINGE.

Late last year there were talks about HBO launching its own subscription service in Australia. However, the new “multi-year” deal will see Foxtel keep the exclusive rights to HBO content in Australia for another few years.


The latest numbers, via News Corp, show Foxtel closed 2022 with paid subscribers at more than 4.3 million, up 10% on the December quarter the year before. The growth is in streaming with BINGE last reported to have more than 1.4 million subscribers. Overall streaming subscription revenue represented about 26% of total circulation and subscription revenue compared to 19% last year.


CEO, Patrick Delany: “This landmark partnership cements our position as the partner of choice to the world’s largest entertainment studios. We are delighted Warner Bros Discovery chose us as we continue our long-standing partnership together with optionality at its core.

"A unique business model like ours that covers multiple platforms and brands means we can partner for the long term and together we will continue to entertain millions of Australians every day for years to come.”


By extending its long-term partnership with Warner Bros. Discovery and, in turn, securing thousands of hours of some of the best and most lauded series and movies from around the world, the Foxtel Group will continue to deliver an unmatched content slate to its millions of subscribers in Australia, across both Foxtel and BINGE.


Take a look at what the agreement includes here



CONSUMER CONFIDENCE


ANZ-Roy Morgan Consumer Confidence was virtually unchanged at 80.0 this week. However, Consumer Confidence is still a significant 19.2pts below the same week a year ago, February 21-27, 2022 (99.2). Consumer Confidence is also now 3.7pts below the 2023 weekly average of 83.7.


On a state level Consumer Confidence was down in VIC, QLD, WA and SA but was up slightly in NSW. Consumer Confidence is sitting below 80 in Victoria and Queensland.

Views on personal finances and the buying climate were virtually unchanged this week, although there was a slight deterioration in how consumers view the long-term performance of the economy. Indeed, sentiment regarding the Australian economy is very weak with only 11% (down 1ppt) of Australians expecting ‘good times’ for the economy over the next five years compared to 20% (up 1ppt) expecting ‘bad times.’


ANZ Senior Economist, Adelaide Timbrell, commented:

“Consumer confidence remained virtually unchanged last week with a slight fall from the week before. This is the third consecutive week with confidence among the worst ten results since the COVID outbreak in Australia. Among those paying off their mortgage confidence dropped sharply (-4.4pts), to its lowest level since early April 2020 and to 11pts below the average for all housing cohorts. Confidence about current and future economic conditions are at their lowest level since November 2022, while current financial conditions was at its worst level since December 2022. Future financial conditions rose 0.9pts in the week.”



TV LANDSCAPE


For the seventh week in a row Nine has taken out the highest network share for the week with 32.3%, helped largely by Married At First Sight (MAFS) which took out the Top 4 spots. The top MAFS spot was Sunday night’s episode which aired to a metro audience of close to a million, at 993K.


The Sunday episodes of MAFS and Australian Survivor saw both reality programs reach season highs, while Australian Idol matched its best audience.


After Nine, the network shares for the week were Seven with 25.1%, ABC with 18.2%, Ten with 16.1% and finally SBS with 8.4%.


As well as taking out the top network spot, Nine also led every night, topping total people, along with winning in the markets of Sydney, Melbourne and Brisbane. Seven took out the markets of Adelaide and Perth, however only by a small margin of 1.2% in Perth.



BVOD AUDIENCE


In the week up to the 5th of March, 1,115.1 million minutes of BVOD content was consumed nationally, reaching 6.6 million Australians.


When looking at the same time last year, viewing was slightly up, seeing a 4% increase. For the fourth week in a row Nine’s Married At First Sight took out the Top 4 of the Top 10 Programs for the week. The top MAFS spot drew an audience of 445K while second and third drew in 436K and 420K respectively. Ten then took out 3 of the remaining 5 spots with Australian Survivor placing 6th, 7th, and 10th, while Vera on ABC placed 8th and Home and Away on Seven placed 9th.



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