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  • Marshall Raven

THE WEEK THAT WAS - W/C MARCH 13TH

MEDIA UPDATE OF THE WEEK


GfK released their Survey 1 results for 2023 this week delivering a blow for Nine Radio in Sydney as they lost the top spot for the first time in 18 years (P10+).


As the dust settles and the networks work to find the demo and dayparts they are number 1 in, there have been some key movers and shakers across the survey 1 release. In Sydney Nine’s 2GB is down across all major demos except P25-39, with WSFM and ABC growing share in Nine’s stronghold of P65+.


KIIS were the big winners from the decline of 2GB, taking the top share in P10+ (11.9%), dethroning 2GB after 18 years at the top, driven by a strong growth in their Breakfast (+1.1pts) and Drive (+3pts) timeslots.


In Melbourne 3AW and Gold remained on top of P10+ with 16.6% and 12.4% respectively, with no major movements across the market. Despite remaining stable, it was a great result for Nova to hold their breakfast share while bringing in new talent (Ben, Liam and Belle), putting them in a strong position to grow their base from there.


Nova also had positive results in Brisbane and Adelaide. In Brisbane a decline from B105 (-1.3pts) saw them able to clinch the top spot despite their own share declines (-0.5pts), with KIIS picking up the pieces to grow +1pts. Adelaide saw Nova hold a much stronger position (12.1% P10+) in comparison, up +2pts, putting them in touching distance of MIX102, who are lading the market. (12.3% P10+).


Last but not least, Perth saw gains for 96FM and 6JJJ, but still nobody is able to get close to Nova93.7. Their dominance is significant, with 17% P10+ share and they are 4.9pts ahead of 96FM who are in 2nd place. This is primarily driven by people under 55, with P55+ favouring 96FM.


Source: https://mumbrella.com.au/sydney-radio-ratings-2gb-knocked-off-its-perch-in-sydney-for-the-first-time-in-18-years-779802 & https://www.mediaweek.com.au/radio-ratings-2023-survey-1-highlights-full-results/


Consumer Confidence


After two weeks of remaining stable, Consumer Confidence is down this week driven by another interest rate rise from the RBA.


The index is down 2.9pts to 77.0 this week, the lowest point since April 2020 and a significant 18.8pts down vs STLY. A key financial condition driving this decline is that 52% of Australians believe that their families are ‘worse off’ financially than the same time last year, the highest this figure has been since March 1991.


Adelaide Timbrell, ANZ Senior Economist, also comments that "Confidence among those paying off their mortgages increased 1.7pts after a sharp drop last week and are still the least confident of the housing cohorts. Those who own their home outright and renters reported sharp decreases of 4.1pts and 7.9pts respectively".



TV Landscape


Network Nine took out the top share for the w/c March 19th (Metro 5CAP, Total People), with a share of 30.36%. They were followed very closely by Seven with 29.18%, with ABC, 10 and SBS falling much further back with 19.33%, 14.13% and 7.01% respectively. A key driver of this success was MAFS, which took out the number 1 program slot with 858,963 (Overnight, Total People).


News also performed very strongly with Seven News 6:30 (796,707), Seven News (771,509) and Nine News 6:30 (679,937) taking positions 2 through 4. The AFL season also kicked off this week to an average audience of 655,853, rounding out the top 5. Looking at the other tentpole programming across the top 20, Australian Survivor came in 9th (542,516), The Hundred with Andy Lee in 11th (418,940), Australian Idol in 12th (415,739) and Gogglebox in 13th (394,747).


Source: Nielsen eTAM (April 2022)


BVOD Audiences


In the week of the 12th – 18th March 2023, 1,116.1 million minutes of BVOD content was consumed, reaching 6.6 million people nationally.


Nine dominated the top 10, taking out spots 1-4 with MAFS. Australian Survivor (Ten) took 5th and 6th but saw less than half the audience of the 4th ranked MAFS episode, showing a clear difference in audience. Australian Idol was Seven’s 5th most watched BVOD program but failed to make it into the overall top 10, with Home and Away being the only Seven program to make it in (9th and 10th spots).



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