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  • Georgina Scott

THE WEEK THAT WAS - W/C May 1st


Campaign of the Week


The Times & The Sunday Times’ campaign, ‘The wait is over’, drew an analogy between the British public's anticipation of the coronation and the lifetime that King Charles has spent building up to this moment.


The campaigns, developed by Pulse Creative - News UK’s in-house agency operated by The&Partnership, present photographs of King Charles as a boy adorned with a childlike, hand-drawn crown which is used to convey the destiny that has awaited him his whole life.


The Times & The Sunday Times published revealing commentary from their royal correspondents, collectible editions, and souvenir supplements. In addition, live updates about the event were provided on Times Radio and via The Times Live app.


The campaign ran in the press, social media, email, YouTube, and online display.



CONSUMER CONFIDENCE


ANZ-Roy Morgan Consumer Confidence increased by +1.8pts to 79.8 in the week 02 May 2023. It has now spent nine straight weeks below 80 which is the longest stretch (below 80) since October 2008. The last time Consumer Confidence spent at least nine weeks under 80 was during the 1990-91 recession.


Consumer Confidence is now 10.9pts below the same week a year ago, April 25 – May 1, 2022 (90.7) and 0.9pts below the 2023 weekly average of 80.7.


On a state level, Consumer Confidence was mixed with increases in Queensland and WA, but down in NSW, Victoria and South Australia. The driver of this week’s increase was more confidence regarding personal financial situations and less concern about the Australian economy over the next year and next five years.




tv landscape


Seven won the ratings this week, with 30.6% overall share. The ABC's coverage of the Coronation saw it in the Top 3 with 18.9% share, behind Nine with 27.6% overall. Seven was the leader each night except Wednesday, which saw Nine take out the top spot.

Saturday night saw the Coronation of King Charles broadcast across all networks and Seven won the night with a 31.7% share, with 739K metro viewers and an additional 74K on 7TWO Melbourne as the AFL aired on the primary channel. This was followed by ABC who had dedicated coverage of the Service as well as on news segments, with 25.2% share, then by Nine’s 23.0% and 10’s 16.0%.

The 15th season of MasterChef Australia launched on Ten on Sunday with its' highest premiere rating in three years with 761K Metro Viewers, following a week's delay after the passing of Jock Zonfrillo last week. Ten's The Product aired a special tribute to the recent MasterChef Judge, bringing in 610K metro viewers (+111% viewers WoW). Despite these numbers, Seven won network share at 27.5% on Sunday, with 1M Seven News viewers, and 607K for Farmer Wants a Wife, coming second in its timeslot.


Sources


BVOD AUDIENCE


Across the first week of May,1.036 million minutes of BVOD content was consumed by 6.4 million Australians.


The top programs of the week included SBS’s Alone Australian S1 (Ep 7 & 6), Farmer Wants a Wife (Ep 10 & 9), Rogue Heroes S1, Home & Away & Travel Guides. Seven continued to dominate the top ten programs, taking out 5 of the 10. SBS continued to hold onto the top spot for Alone Australia with an audience of 205,000.


Overall, BVOD is currently skewing to the female demographic of 23-39 (21%), followed closely by the female demographic of 40-54 (20%).


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