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  • Emilie Drake

THE WEEK THAT WAS - W/C May 8th


media Update of the Week


Network Seven launched an app for 7Rewards. The free mobile app has been developed to advance consumer engagement and advocacy among Seven’s audiences by unlocking savings and deals across the nation for things such as dining, travel, retail, leisure and more. The program will also help local businesses and communities. The deals can be used straight away, or you can save them for another time. The app is available on Android and iOS devices.


Andrew Brian, Seven’s Director of Audience Intelligence, has said "The 7Rewards program is our way of saying ‘thank you’ by providing them with an innovative range of benefits and offers on everyday products and services”.


Source: https://www.adnews.com.au/news/seven-rolls-out-rewards-program


CONSUMER CONFIDENCE


Another decline for Consumer Confidence this week as the decline hits 10 weeks straight below 80, the longest stretch since 2008 since the index was marked weekly and since the 1990-91 recession when the index was marked monthly.


Consumer Confidence is 12.8pts down YOY, May 2-8, 2022 (90.5) and 2.9pts under the 2023 weekly average (80.6). Not surprising, Consumer Confidence varied across the States with decreases in VIC, WA & SA, however up for NSW and QLD.


The push of this week’s decline was increasing concern for Australian economy’s future performance as well as consumers unsure of if it is a ‘good time to buy’ major household items stemming from the recent RBA’s interest rate hike, up 0.25% to 3.85%.


Adelaide Timbrell, ANZ Senior Economist, has said

"RBA’s surprise interest rate increase likely pushed consumer confidence lower last week, to its eighth weakest result since March 2020. Confidence remained below 80 for a tenth straight week, the longest stretch below 80 since the 1990-91 recession when the survey was conducted monthly, and it was below 80 for five consecutive months. Confidence declined among all housing cohorts and fell the most for those paying off their homes (-3.2pts). Current economic and financial conditions were most affected, with both indices falling below 70.”


Source: https://www.roymorgan.com/findings/9225-anz-roy-morgan-consumer-confidence-may-9



tv landscape


Seven currently have the highest share for the week with 35.7%, followed by Nine (34.3%), Ten (18.1%) & SBS (11.9%).


The top two programs this week for total people were Seven News (937,704) and Seven News at 6.30 (893,522). Channel Nine’s Lego Masters Grand Final episode was on Monday 8th May with the Winners announcement bringing in 679,717. On Sunday 14th in the AM, SBS had the 2023 Eurovision Song Contest finale over the weekend which brought in 266,582 for the winner being announced.


Source: Nielsen eTAM (8th-15th May 2023)



BVOD AUDIENCE


In the week of the 8th of May, 1.063 million minutes of BVOD content was consumed by 6.5 million Australians.


The top programs of the week included Alone Australia S1, Farmer Wants a Wife, MasterChef, Rogue Heroes S1, Home and Away and Lego Masters S5. Ten dominated the top ten programs taking out 4 out of the 10 with MasterChef episodes with SBS continuing WOW to hold top spot with the very popular show, Alone Australia with an audience of 209,000.


BVOD continues WOW to skew towards females 40-45.


Source: https://reports.oztam.com.au/#/rolling/7

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