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  • Alexandra Smith

THE WEEK THAT WAS - W/C 14 FEBRUARY 2022

Updated: May 17, 2022

MEDIA UPDATE OF THE WEEK


oOh! Media has been announced as the official out of home media partner for Sydney’s Gay & Lesbian Mardi Gras and Sydney World Pride 2023. oOh! signed the three-year exclusive partnership after launching an expanded diversity and inclusion strategy across their organisation.


Sydney World Pride is expected to be the largest event held in Sydney since the Olympic Games in 2000, and a first across the Southern Hemisphere.


oOh!’s Chief People and Culture Officer, Raechel Gavin, has promised oOh! is focusing on ensuring that ‘diversity and inclusion are not just celebrated but encouraged’ across their organisation and are ‘proud to be the official OOH partner for the next three years’ for an event that they feel ‘strongly aligned to’.


The first campaign for Sydney’s Gay and Lesbian Mardi Gras began running across oOh!’s digital networks in Sydney on February 18. Promotions for Sydney World Pride 2023 will begin shortly after.



Consumer Confidence


Consumer Confidence increased 3.3pts to 103.2 during the second week of February and is now at its highest since the first week of January 2022. It is still 6.7pts below the same week a year ago - February 13/14, 2021 (109.9) - but is above the weekly average of 101.5 that we have been seeing.


Looking at State Consumer Confidence, the largest increases are in Queensland, New South Wales, Western Australia and Tasmania. The change appears to be driven by the reduction in Omicron numbers as well as sentiment regarding the performance of Australians’ personal finances compared to a year ago.


David Plank, ANZ Head of Australian Economics, has said "… Consumer confidence increased 3.3% last week, despite retail petrol prices reaching record highs. Inflation expectations increased 0.2ppt and settled at a recent high of 5%. Although confidence rose above the neutral level of 100, it is still well below its long-run average, so we can’t say higher inflation isn’t having an impact. The passing of the Omicron peak along with the news that international borders will reopen to vaccinated tourists later this month no doubt helped lift sentiment despite rising petrol prices. Confidence increased in every state, with gains of 4.1% in NSW, 1.1% in Victoria, 6.5% in Queensland, 1.2% in SA and 5.3% in WA."


26% of Australians say their families are ‘better off’ financially (up 3pts) than this time last year and 29% say their families are ‘worse off’ financially.



TV Landscape


Network Seven currently have the highest share for the week with 41.05%, followed by Network Nine with 34.26% and Network Ten with 16.48%. The second week of the Beijing 2022 Olympics was key to Seven’s success, with support from its nightly news bulletins.


The top two programs this week were both Married at First Sight, with 926,154 total people tuning in on Sunday and 920,167 on Wednesday. Once BVOD and time-shifted viewing figures are included, most Married at First Sight episodes are showing an uplift of approximately 60-80%. These top spots were closely followed by Seven News and Nine News programs.


Another high rating program was Dancing with the Stars: All Stars, which premiered Sunday night on Network 7, to an audience of 587,530. This placed it in the top 20 programs for the week.


The Winter Olympics 2022 wrapped up on Sunday February 20, after a successful 2 weeks for Seven. The closing ceremony aired Sunday night at 11pm AEST. This aired to 183,217 total people, with the earlier Olympics time slots throughout the week rating higher.


Source: Nielsen eTAM (Feb 2022)

BVOD Audiences


In the week of February 14 to 20, 2022, 1,016.8 million minutes of BVOD content was consumed, reaching 6 million people nationally.


Nine dominated the top 10 programs, with the popular show Married at First Sight taking up 5 of the top 10 spots. The top spot was Nine’s Married at First Sight episode 10, which saw a BVOD audience of 383,000. Ten’s Australian Survivor made up two of the top 10 spots, holding the 5th and 6th highest BVOD audiences for the week. Seven rounded out spots 8-10 of the Top 10 with Home and Away.

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