top of page
  • Vanessa Akem

THE WEEK THAT WAS - W/C 28 FEBRUARY 2022

Updated: May 17, 2022

MEDIA UPDATE OF THE WEEK


Television series Neighbours has been axed after Fremantle Media failed to find a new home for the long-running soap.


A Network 10 spokesperson told Mumbrella: “Today, Fremantle confirmed that Neighbours will cease production in June. This difficult decision came after the search for an alternative UK broadcast partner proved unsuccessful. Network 10 confirms that Neighbours will not air on 10 Peach beyond September 2022.”


After nearly 37 years and almost 9,000 episodes broadcast, the television series will cease production in June.



Consumer Confidence


ANZ-Roy Morgan Consumer Confidence decreased 2.6pts to 99.2 during the last week of February. Consumer Confidence is now 13.1pts below the same week a year ago, February 27/28, 2021 (111.3) and 2pts below the 2022 weekly average of 101.2.


It should be noted that almost two-thirds of the interviews for this week’s Consumer Confidence were conducted prior to Russia invasion of Ukraine. For those 947 interviews conducted from Monday – Wednesday (Feb 21-23) Consumer Confidence was 100.8, while for the 583 interviews conducted from Thursday-Sunday (Feb 24-27) Consumer Confidence had dropped to 97.1.


Driving the fall in this week’s Consumer Confidence were big falls in Queensland and Western Australia. Consumer Confidence in Queensland was down a significant 10.4pts to 90.0 as 18,000 homes have been flooded across the region according to Queensland Premier Annastacia Palaszczuk. Western Australia also took a turn this week, down 5pts to 97.4 as their Covid cases increased rapidly for first the first time during the pandemic.



TV Landscape


Nine kept it hands firmly on the TV ratings trophy for Week 10. The network ranked #1 every night across the week while it had the #1 primary channel on six nights.


Nine: Network 31.3% (30.3%), Primary 23.5% (22.2%), Gem 2.4% (2.6%)

Nine News Sunday ranked #1 for the week with 1,105,000.

Married At First Sight cracked 1m overnight on Sunday with 1,008,000 with two other episodes close to 950,000 and a fourth for the week on 887,000.


Seven: Network 25.7% (26.7%), Primary 17.9% (19.2%), 7TWO 3.5% (3.3%)

Seven News Sunday and the first half of its weeknight 6pm bulletin both averaged over 1m.

The channels next best were two familiar faces – Dancing with the Stars: All Stars on 605,000 and Home and Away on 517,000.


10: Network 16.1% (15.8%), Primary 9.8% (9.8%), 10 Peach/10 Bold 2.9% (2.7%)

For a change 10 had a different top program in its channel rankings. Two episodes of Australian Survivor (500,000 and 463,000) still made the top four, but there were two newcomers this week.


The channel’s most-watched, as noted above, was the first Australian taste of Celebrity Gogglebox, closely followed by Would I Lie To You? Australia.

First Dates Australia backed up this week with 374,000 after launching a week ago with 334,000.


The weeknight episodes of The Project 7pm averaged 343,000, down from 369,000 despite some big news stories dominating the week.


ABC: Network 18.7% (18.6%), Primary 12.6% (12.9%), ABC News 3.7% (3.4%)

The numbers were steady week-on-week, although ABC News continued to creep higher with the 7pm Monday-Friday bulletins averaging 680,000.

The broadcaster’s other show over 600,000 was Hard Quiz on 637,000.



BVOD Audiences


In the week up to the 6th of March, there were 1,070.3 million minutes of BVOD content consumed with a reach of 6.3 million people nationally. Nine dominated with 4 out of the Top 5 programs, all episodes of Married at First Sight. At almost half the audience of the spot above it, ABC’s Killing Eve Season 4 premiere reached 141,000 people in the last week. In Subscription Television, Euphoria is clearly a winner as it has been for the last several weeks though with the finale on the 27th of February this will soon change.


20 views0 comments

Recent Posts

See All
bottom of page