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  • Catherine Shen

THE WEEK THAT WAS - W/C 12th July 2021

Updated: Jun 5, 2022

Consumer Confidence

Consumer Confidence increased 2.2pts to 110.0 this week after the Federal Government announced an increase in support to those impacted by the lockdown in Sydney. Consumer Confidence is now sitting just below the 2021 weekly average of 111.2, however remains 18.4 points higher than the same week a year ago, July 11/12, 2020 (91.6).


There was good news for much of the country with both Perth and Brisbane ending their short lockdowns and an increase in support to those in NSW impacted by the lockdown. Perth continues to have the highest Consumer Confidence of the mainland Capital Cities while Sydney has the lowest.


Consumer Spending

Nationwide household credit and debit card spending also remains solid, up 13.9% from the previous week despite four states being in various stages of lockdown. Similar to previous lockdowns, there was a lift in consumer spend at supermarkets (9.48%) according to Citi, as shoppers on a panic-buying spree cleared out shelves. However, consumer spend on industries heavily impacted by lockdowns including restaurants, retail goods, and hotels fell over the month.


TV Landscape

This week the final game of State of Origin delivered over 1.7m total people metro viewers - a decrease compared to last year’s disrupted season grand final. In saying that however, last year’s game was a decider whereas NSW had secured their position by winning the first two games this season.


The MasterChef 2021 grand finale saw a decline YoY and is the lowest grand final figures of any season, excluding spin-offs.


For the past 7 days, BVOD has seen a total reach of 5.9m with Nine Now delivering the largest audience due to Love Island UK (compared to 6.1mil last week).


OOH Recovery

Despite frequent state lockdowns, national audience volumes continue to stabilize across road and retail for most of the country. National shoppers are on the up with retail audience reaching an average 90.5% for the month of June. Excluding NSW, figures for national audience volumes for on the road and retail centres has reached 96% for the final week of June.


As NSW’s lockdown took effect, we saw audience volumes drop slightly to 83% compared to 2019 levels.


Sydney specifically since the lockdown has gone into effect has seen a 31% decrease in driving, 53% decrease in walking and 73% decrease in usage of public transportation. In comparison these decreases are on par with the first lockdown period seen in April 2020.


Sources:

Roy Morgan Consumer Confidence 13th July

Westpac Consumer Sentiment 14th July

Westpac Weekly Australian Economic Reports 19th July

OzTam BVOD Report

oOh! Pulse Report: July

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